Christmas
Santa Comes Early for 1 in 6 American Families
Christmas traditions vary greatly across the world. While some countries hold the main celebration on Christmas Eve, others wait until Christmas Day to get festive and, most importantly at least to kids, to open presents.
In the United States, most families unwrap their gifts on Christmas Day, with the majority not waiting until breakfast to get cracking or unpacking. According to data from Statista Consumer Insights, Santa comes early to 1 in 6 families, however, as 17 percent of respondents said they mainly open presents on Christmas Eve in their household.
Most common times consumers open holiday gifts in the United States in 2025
When is the (main) time to open Christmas gifts in your home?
When do you most often open your gifts for Christmas?*
Leading ways in which consumers give each other holiday gifts in the United States in 2025
Time of starting Christmas gift shopping in the United States in 2025
Opening of Christmas presents in France on December 24 or December 25, 2017
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