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U.S. Christmas season - Statistics & Facts

In the United States, Christmas is celebrated on December 25. It is a civil holiday that is enjoyed by an increasing number of non-Christians and is an integral part of the holiday season. In 2020, 85 percent of people in the United States stated they were planning to celebrate the holiday, with less than one in ten declaring that they would not be joining in with the festivities. Christmas is typically the largest economic stimulus for many nations around the world as sales increase dramatically in almost all retail areas. Despite the many concerns consumers had as a result of the coronavirus pandemic in 2020, total holiday retail sales were projected to have reached about 750 billion U.S. dollars.

Christmas retail

There was a strong shift towards online purchases during the holiday season: between 2019 and 2020, U.S. retail e-commerce holiday sales grew by roughly 50 billion U.S. dollars, which was a much stronger increase compared to previous years. Roughly three in five consumers in the country stated they were likely to visit online retailers when buying gifts, making it the favorite option in 2020. Specifically, the favorite e-retailer to go to for those gifts was the usual suspect:

Consumer shopping behavior

The Christmas shopping season can start as early as September and some consumers begin even earlier. In 2020, approximately 40 percent of Christmas shoppers in the United States stated they normally start before the end of October, while just about 15 percent of consumers usually begin in December. The average amount people in the United States believed they would spend in 2020 amounted to some 850 U.S. dollars, which is roughly the same as the previous year’s budget.

Christmas trees

The Christmas tree is considered to be the main symbol of this pagan tradition. In 2020, most U.S. consumers were planning to put one up, whether it was a real or an artificial tree. In 2019, people spent roughly 100 U.S. dollars on fake trees and about 75 U.S. dollars on real ones, which is a considerable increase in price, compared to the beginning of the 2010s.

The economic impact of Christmas is a factor that has grown steadily, not only throughout the United States, but also around the world. The merry season will continue to be a significant key sales period for businesses and retailers alike. Overall, 2020 was the year of online (holiday) retail, as well as increased online shopping among consumers, and could potentially set a precedent for years to come.

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "U.S. Christmas season".

Christmas season in the U.S.

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Important key figures

The most important key figures provide you with a compact summary of the topic of "U.S. Christmas season" and take you straight to the corresponding statistics.

Christmas shopping in the U.S.

Christmas trees

Interesting Statista reports

  • Statista Consumer Survey
  • Statista Consumer Survey - Survey Data Table


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