World Animal Welfare Day

Do Shoppers Care About Animal Welfare?

Animal welfare isn’t the first thing on most consumers’ minds in the U.S., at least when it comes to buying food, clothes or beauty products, according to Statista’s Global Consumer survey. While it plays a bigger role in the lives of British or Australian shoppers, it still only impacts the choices of around one in five in both countries.

In all three countries, shoppers are most likely to consider animal welfare when buying personal care products such as cosmetics or shampoos. Where 23 percent of UK shoppers stated that animal welfare is an important purchase criterion, 22 percent of Australians said the same, and only 15 percent of U.S. respondents.

According to CNBC, this year’s motto for World Animal Welfare Day on October 4 is “A Shared Planet.” The day is intended to encourage people to share the message that humankind should value and respect the ecosystems we live alongside. This includes better safeguarding and conserving both wild and domestic animals.

Description

This chart shows what share of consumers in the UK, USA and Australia make shopping choices based on animal welfare.

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Share of respondents which choose one fashion brand over another if they prioritise animal welfare in 2021, by country
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Consumers' attitude towards animal welfare-friendly food products in the U.S. in 2018, by demographic profile
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Attitudes toward animal welfare standards in fashion among consumers in Australia as of April 2024
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Share of individuals agreeing on the following statements about animal welfare in China in 2018
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To what extent do you take into account that a product is animal welfare friendly when buying sustainable products?*
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What does animal welfare mean to UK consumers, as of September 2020?

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