Consumers who prefer brands which prioritise better animal welfare 2021, by country

Share of respondents which choose one fashion brand over another if they prioritise animal welfare in 2021, by country

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Release date

August 2021



Survey time period

January 7 to 18, 2021

Number of respondents

10,570 respondents

Special properties

Representative samples of 9 markets

Supplementary notes

The breakdown of the survey count is as follows: Austria 1054; Germany 2038; Switzerland 529; UK 2109; Bulgaria 1013; Netherlands 1046; Australia 1060; US 1213; South Africa 508.

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