Online Shopping By The Numbers

A digital shopper is defined as someone who has browsed products, compared prices or purchased merchandise at least once. The numbers behind the rise of the online shopper are definitely impressive - back in 2010, there about 172 million digital shoppers in the United States and this is expected to reach 200 million in 2015.

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This chart provides all the main facts about online shopping.

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Online shopping market retail sales volume in China 2015-2025
Frequency of online shopping in Mexico 2024
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Platforms used for online shopping inspiration or research in the U.S. 2025
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Generative AI use and awareness in online shopping 2025
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Leading cross-border online shopping product categories 2024
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Share of online shopping in consumer goods trade in China 2014-2024

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