Clothing, footwear, and apparel make up the most popular shopping product category to buy online from abroad, a 2023 survey showed. Nearly 40 percent of respondents had purchased these items across borders and via the internet in the previous 12 months. Consumer electronics and accessories was the second most-demanded segment, with 20 percent of the online shoppers surveyed.
Americans and cross-border shopping
Retail e-commerce revenue in the United States is forecast to exceed 1.3 trillion U.S. dollars by 2028. Even though cross-border shopping accounts for a minuscule portion of the U.S. e-commerce revenue, the North American country remains a highly relevant market for brands shipping products internationally and for consumers willing to pay an extra fee on their orders. When buying in foreign stores, China is the number one online shopping destination for U.S. Americans, accounting for nearly half of all U.S. cross-border e-commerce purchases in 2022.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IPC. (January 18, 2024). Most popular cross-border online shopping product categories worldwide in 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/509438/leading-cross-border-online-shopping-categories-worldwide/
IPC. "Most popular cross-border online shopping product categories worldwide in 2023." Chart. January 18, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/509438/leading-cross-border-online-shopping-categories-worldwide/
IPC. (2024). Most popular cross-border online shopping product categories worldwide in 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/509438/leading-cross-border-online-shopping-categories-worldwide/
IPC. "Most Popular Cross-border Online Shopping Product Categories Worldwide in 2023." Statista, Statista Inc., 18 Jan 2024, https://www.statista.com/statistics/509438/leading-cross-border-online-shopping-categories-worldwide/
IPC, Most popular cross-border online shopping product categories worldwide in 2023 Statista, https://www.statista.com/statistics/509438/leading-cross-border-online-shopping-categories-worldwide/ (last visited September 01, 2024)
Most popular cross-border online shopping product categories worldwide in 2023 [Graph], IPC, January 18, 2024. [Online]. Available: https://www.statista.com/statistics/509438/leading-cross-border-online-shopping-categories-worldwide/