Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

China: online shopping market gross merchandise volume 2013-2020

Gross merchandise volume (GMV) of China's online shopping market from 2013 to 2020 (in trillion yuan)

by Agne Blazyte, last edited Jul 30, 2019
China: online shopping market gross merchandise volume 2013-2020 This statistic shows the transaction size of China's online shopping market from 2013 to 2017, with projections through 2020, based on annual sales. In 2017, online commerce transactions in China reached approximately 6.3 trillion yuan.
E-commerce in China – additional information

In 2017, the global digital buyer penetration rate ranged at 60.2 percent. In comparison, the Chinese online buyer penetration amounted to 44.3 percent. The number of online shoppers in China had reached more than 610 million in 2018.

Business-to-consumer (B2C) online commerce is an important component of China’s e-commerce market. In 2013, it accounted for about one percent of China’s gross domestic product (GDP). Even though the growth momentum of annual B2C e-commerce sales has been slowing down, it still was forecast to have approximately ten percent annual growth in 2021. Tmall, a subsidiary of Alibaba, JD, and Suning were among the leading B2C e-commerce retailers in China as of 2018.

Since its initial public offering (IPO) at the New York Stock Exchange in September 2014, Alibaba became one of the largest internet companies worldwide. As of the third quarter of 2018, it ranked second only to Google based on brand value. Alibaba Group is not solely focused on B2C business. It also dominates in consumer-to-consumer (C2C) and business-to-business (B2B) segments. Alipay, a third-party online payment solution brought forward by Alibaba, has cornered the online payment market in China.
Show more

Gross merchandise volume (GMV) of China's online shopping market from 2013 to 2020 (in trillion yuan)

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Alibaba Group
Alibaba Group

All Information
in one Presentation

Alibaba Group

Everything On "Alibaba Group" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "E-commerce in China"
  • General overview
  • B2B e-commerce
  • B2C and C2C e-commerce
The most important statistics
  • Cross-border e-commerce
  • E-commerce consumer demographics
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.