China: online shopping market gross merchandise volume 2013-2020

This statistic shows the transaction size of China's online shopping market from 2013 to 2017, with projections through 2020, based on annual sales. In 2017, online commerce transactions in China reached approximately 6.3 trillion yuan.

E-commerce in China – additional information

In 2017, the global digital buyer penetration rate ranged at 60.2 percent. In comparison, the Chinese online buyer penetration amounted to 44.3 percent. The number of online shoppers in China had reached more than 610 million in 2018.

Business-to-consumer (B2C) online commerce is an important component of China’s e-commerce market. In 2013, it accounted for about one percent of China’s gross domestic product (GDP). Even though the growth momentum of annual B2C e-commerce sales has been slowing down, it still was forecast to have approximately ten percent annual growth in 2021. Tmall, a subsidiary of Alibaba, JD, and Suning were among the leading B2C e-commerce retailers in China as of 2018.

Since its initial public offering (IPO) at the New York Stock Exchange in September 2014, Alibaba became one of the largest internet companies worldwide. As of the third quarter of 2018, it ranked second only to Google based on brand value. Alibaba Group is not solely focused on B2C business. It also dominates in consumer-to-consumer (C2C) and business-to-business (B2B) segments. Alipay, a third-party online payment solution brought forward by Alibaba, has cornered the online payment market in China.

Gross merchandise volume (GMV) of China's online shopping market from 2013 to 2020

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Release date

March 2019



Survey time period

2013 to 2017

Supplementary notes

Excludes download of paid digital products, airline tickets and online bill payments.
According to the source, the data were calculated based on the released financial reports of enterprises, interviews with industry experts and iResearch's statistical forecasting data.
Size of online shopping market indicates the sum of B2C and C2C shopping websites, and transactions like download of paid digital products, air tickets and online bill payments are excluded.

Note: 1 yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of July 2019).

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Statistics on "E-commerce in China"

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