Try our corporate solution for free!
(212) 419-8286

Online shopping market gross merchandise volume in China 2013-2022

This statistic shows the transaction size of China's online shopping market from 2013 to 2019, with projections through 2022, based on annual sales. In 2019, online commerce transactions in China reached approximately 9.9 trillion yuan.

E-commerce in China

In 2019, the global digital buyer penetration rate was estimated to range at 63 percent. In comparison, the Chinese online buyer penetration amounted to 74.8 percent. The number of online shoppers in China had reached more than 638 million in the first half of 2019.

Business-to-consumer (B2C) online commerce is an important component of China’s e-commerce market. In 2013, it accounted for about one percent of China’s gross domestic product (GDP). Even though the growth momentum of annual B2C e-commerce sales has been slowing down, it still was forecast to have approximately ten percent annual growth in 2021. Tmall, a subsidiary of Alibaba, JD, and Suning were among the leading B2C e-commerce retailers in China as of the first quarter of 2020.

Since its initial public offering (IPO) at the New York Stock Exchange in September 2014, Alibaba became one of the largest internet companies worldwide. As of the third quarter of 2018, it ranked second only to Google based on brand value. Alibaba Group is not solely focused on B2C business. It also dominates in consumer-to-consumer (C2C) and business-to-business (B2B) segments. Alipay, a third-party online payment solution brought forward by Alibaba, has cornered the online payment market in China.

Gross merchandise volume (GMV) of China's online shopping market from 2013 to 2019 with a forecast until 2022

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

July 2020



Survey time period

2013 to 2019

Supplementary notes

Excludes download of paid digital products, airline tickets and online bill payments.
According to the source, the data were calculated based on the released financial reports of enterprises, interviews with industry experts and iResearch's statistical forecasting data.
Size of online shopping market indicates the sum of B2C and C2C shopping websites, and transactions like download of paid digital products, air tickets and online bill payments are excluded.

Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.12 euros (as of July 2020).

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "E-commerce in China"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.