The US Remains the Largest Domestic Travel Market

In 2024, international visitor numbers in the U.S. are predicted to reach 98% of 2019 levels. While this is certainly cause for celebration on the road to post-pandemic recovery, the U.S. Travel Association warns that a full recovery is still out of reach until 2026, citing lower visitor spending, a strong US dollar, and long visa wait times as hurdles to ongoing growth. But this news is only a small setback for a country where around 80% of tourism revenue comes from domestic tourism and is forecast to generate $100 bn USD in 2024 from this segment alone.