Sponsored Post by Booking.com
The Power of Choice: Marketing and Distribution Strategies of EU Hoteliers
European accommodations have different approaches to promote their rooms, including using a multitude of marketing tools (80%) as well as owning one's own distribution channels (68%). This and other findings can be found in the issue brief The State of European Hotel Distribution, click here to download.
Description
This graphic shows the marketing and distribution strategies of EU hoteliers.
Main distribution strategies of hotels to sell new non-room revenue products and services worldwide as of 2nd quarter 2021
Distribution of hotel overnight bookings in Europe in 2019, by channel
Share of tour operators, travel agencies and accommodation enterprises using social media in the European Union (EU-28) in 2016, by purpose
Leading distribution channels in the hotel industry in Sweden in 2023, by market share
Market share of overnight booking distribution channels in Norway in 2015
Share of accommodation enterprises in the European Union (28 countries) in 2018, by internet use and economic activity
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