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Miles Before Meals: Travel Takes Priority Over Dining and Shopping

According to Skift Research's Global Travel Outlook 2025, travel is the discretionary purchase that consumers are most excited about – in all six surveyed countries, travel ranks the first. This may be indicative of the emerging trend of the experience economy, where consumers are more interested in spending on experiences over things.

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This infographic shows the consumer ranking of discretionary expenses in 2025, by country.

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Discretionary expenses considered as high priority in the next 12 months among leisure travelers worldwide as of April 2023
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Discretionary expense among customers across India in 2020, by product category
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Spending intent during domestic travel among consumers in the Asia-Pacific region in 2025, by country or territory
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Shopping categories consumers are most likely to splurge on in 2026
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Spending intent during international travel among consumers in the Asia-Pacific region in 2025, by country or territory
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Leading experiences among travelers worldwide as of August 2025

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