How European Hotels Sustain Demand Beyond the Peak Season

Findings from the 2026 European Accommodation Barometer reveal how European hoteliers tackle seasonality challenges. When asked about boosting low-season bookings, discounting stands out as the primary lever, with 87% of respondents employing off-season offers as a means to increase bookings, with a strong majority reporting positive results.

Alongside pricing tactics, operators have other options in their toolkit, such as collaborating with digital platforms (84%), adjusting booking policies (76%), or hosting events to target new demand (56%). These approaches showcase the diverse methods that accommodations employ to secure steady occupancy despite seasonal fluctuations.

While the effectiveness of individual measures varies and local market conditions play a significant role, accommodations typically combine these strategies in response to seasonal fluctuations. For instance, expanding or adapting weather-independent facilities rises significantly in markets such as Spain (75%) and Portugal (77%), reflecting their reliance on favorable weather conditions.

This excerpt and infographic have been adapted from the 2026 European Accommodation Barometer, which is due to be released on June 2nd. To download the 2026 Barometer on release date, sign up to the Statista and Booking.com's Travel and Tourism Insights newsletter here.