iPhone Users Are as Loyal as They Come

While the prices of Apple‘s upcoming smartphone lineup will test the loyalty of iPhone users, the company can count on the fact that its users are very hesitant to switch to another brand. According to Statista Consumer Insights, Apple beats smartphone competitors in terms of brand loyalty, with more than 90 percent of iPhone users in the U.S. saying that they’ll likely stick with Apple when it’s time to upgrade.

The reasons for this exceptional loyalty are multifold: first, there’s the undisputed quality of Apple devices. Even though they usually carry a premium price, the built quality reflects that premium. Secondly, there’s the brand factor. Apple is one of the most popular and most recognizable brands in the world and it to many users, it would feel like a downgrade to move to a Samsung or Google device. Third and arguably most important is the stickiness of Apple’s entire ecosystem. The company offers a wide range of products and services, all of which work together seamlessly. If you’re a long-time iPhone user, chances are you store your photos in iCloud, listen to music on your AirPods and have several other Apple devices at home. In short, you are deeply entangled in Apple’s web of convenience and it would take a lot of effort to get out.