Apple - Statistics & Facts
Facts and statistics on Apple
Technical innovation paired with minimalistic designs and creative advertisements, as well as the leadership of Steve Jobs, have made Apple one of the most valuable brands in the world. The company’s success translates into strong brand loyalty, as well as into an unparalleled revenue growth, from 8 billion U.S. dollars in 2004 to more than 230 billion in 2015.
The company was first founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 in the garage of Jobs’ parents. Their first product, known as the Apple I, consisted of an assembled circuit board without many of the present-day features of a computer, such as display, keyboard or mouse. The company started to slowly grow with the development of Apple II, Apple III, Apple Lisa and the first Macintosh, launched in 1984.
After a rather uneventful period, the company resurfaced in the late 1990s with a number of strategic and technological changes: in 1997, Apple introduced the Apple Online Store, followed by the iMac and the video editing program Final Cut Pro in 1998. The iPod was launched in 2001, which marked the company’s first venture away from computers and into other segments of consumer electronics. With several hundred million units sold, the iPod was a tremendous success. Its popularity however started to decline in 2008, as advanced music functions of smartphones began to substitute MP3 players. Apple’s digital media store, the iTunes Store, was launched in 2003 and became one of the most popular online music stores in the world, generating several billion U.S. dollars in revenue per quarter.
In 2007, the release of the iPhone marked a revolution for the global smartphone market, due to the introduction of the first touch screen interface. In the United States especially, the iPhone has been a key product for the company, generating millions of unit sales and high levels of revenue. The iPhone is currently contributing more than 60 percent to the company’s total revenue. In total, Apple has sold more than 800 million iPhones from 2007 to 2015 worldwide.
In January 2010, the iPad was unveiled, marking yet another milestone in the industry. The device went on to sell more than 3 million units in the first 3 months, thus setting a new benchmark in the industry. With the launch of its Apple Watch in early 2015, Apple entered the growing wearables market, competing with companies such as Samsung, Pebble and Fitbit.
As of 2014, Apple’s market capitalization reached 460 billion U.S. dollars, higher than that of competitors such as Microsoft, IBM and Google, as well as almost ten times more than its own capitalization in 2006. The company’s market cap reached a record 750 billion U.S. dollars in 2015 but dropped to around 520 billion U.S. dollars in May 2016.
|Financials & brand value||Values||Statistic|
|Brand value of Apple||228.5bn USD||Details →|
|Apple’s annual revenue||215.64bn USD||Details →|
|Revenue of Apple in the Americas 4Q'16||32bn USD||Details →|
|Apple’s net income||45.69bn USD||Details →|
|Apple’s expenditures on research and development||$10.05bn||Details →|
|Number of Apple stores worldwide||416||Details →|
|iPhone unit sales in 2016||211.88m||Details →|
|Apple iPhone revenue in the last quarter of 2016||54.4bn USD||Details →|
|iPhone sales as share of Apple's revenue||62.9%||Details →|
|iPhone 7 as share of iPhone users in the United States||7.5%||Details →|
|Manufacturing cost of iPhone 7 display||43 USD||Details →|
- Apple iPhone unit sales worldwide 2007-2017, by quarterApple iPhone unit sales worldwide 2007-2017, by quarter
Global Apple iPhone sales from 3rd quarter 2007 to 2nd quarter 2017 (in million units)
- Apple iPhone sales revenue 2007-2017+Apple iPhone sales revenue 2007-2017
Apple's iPhone revenue from 3rd quarter 2007 to 1st quarter 2017 (in million U.S. dollars)
- Revenue of Apple by fiscal quarter 2005-2017+Revenue of Apple by fiscal quarter 2005-2017
Apple's global revenue from 1st quarter 2005 to 1st quarter 2017 (in billion U.S. dollars)
- Net income of Apple by quarter 2005-2017Net income of Apple by quarter 2005-2017
Apple's net income worldwide from 1st quarter 2005 to 1st quarter 2017 (in billion U.S. dollars)
- Apple's revenue worldwide 2004-2016+Apple's revenue worldwide 2004-2016
Global revenue of Apple from 2004 to 2016* (in billion U.S. dollars)
- Apple's net income 2005-2016Apple's net income 2005-2016
Apple's net income in the company's fiscal years from 2005 to 2016 (in billion U.S. dollars)
- Apple iPad sales worldwide 2010-2017, by quarter +Apple iPad sales worldwide 2010-2017, by quarter
Global Apple iPad sales from 3rd fiscal quarter of 2010 to 2nd fiscal quarter of 2017 (in million units)*
- Apple iPhone sales worldwide 2007-2016Apple iPhone sales worldwide 2007-2016
Unit sales of the Apple iPhone worldwide from 2007 to 2016 (in millions)