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National Parks Bring in Tourist Dollars

In terms of the share of international tourism expenditure linked to national parks, South Africa leads the world. 23% of all international visitor spending in the country is tied to its parks, according to data from the Mastercard Economics Institute. Zambia follows at 15%, making sub-Saharan Africa the clear global hotspot for park-driven tourism revenue. Finland ranks third at 7%, ahead of Argentina (6%), while Canada, Costa Rica, Switzerland, and Japan each sit at 5%. The remaining countries on the list cluster near the bottom. Brazil and New Zealand each record 4% of international visitor spending linked to national parks, despite both countries' reputations as nature-tourism destinations.

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This infographic shows share of international visitor spending linked to national parks, by country.

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Number of visitors to national parks and sites in the U.S., by type 2018-2025
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National parks in main Latin American and Caribbean countries 2025
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Market size of national parks and other nature institutions in the U.S. 2023-2024
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Visitor spending at national parks in the U.S. 2024, by category
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Most visited national parks in Japan 2023
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Most visited national parks in Argentine Patagonia 2024

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