Apple Outclasses Samsung in Terms of Profitability

Apple and Samsung are currently battling it out on all grounds. Smartphones, tablets, laptops and ultrabooks: it's hard to find a product category in which Apple and Samsung aren't key competitors.

Moreover, both companies are currently entangled in one of the largest and most public patent trials in recent history. Apple is claiming that Samsung copied the design and functionality of Apple's iPhone and iPad and demands $2.5 billion in damages from its Korean rival.

Despite Samsung taking the lead in the global smartphone market, there is one area in which Apple is still miles ahead of its Korean rival: profitability. Above chart shows the net profit margins of Apple and Samsung from Q1 2009 to Q2 2012.

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This chart shows the net profit margins of Apple and Samsung.

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Net profit margin of the world's leading 10 consumer products companies in 2013*
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Operating profit of Samsung Electronics from 1st quarter 2009 to 3rd quarter 2025 (in trillion South Korean won)
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Share of Apple's revenue worldwide from fiscal 1st quarter 2012 to 2nd quarter 2026, by product category
Samsung's share of smartphone shipments worldwide from 2nd quarter 2009 to 2nd quarter 2026
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Net sales of Apple from fiscal 1st quarter 2012 to 3rd quarter 2026, by geographical region or country (in billion U.S. dollars)
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Net profit of Samsung Electronics worldwide from 2024 to 2025 (in trillion South Korean won and billion U.S. dollars)

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