Why Facebook Remains the No.1 Social Platform for Brand Building
When Twitter's S1 filing came to light last week, one thing became perfectly clear: Twitter is no Facebook. The microblogging platform trails Facebook in every key metric and will likely never reach the same level of adoption that Facebook has reached over the past decade.
Its almost universal adoption is also the most obvious reason why Facebook remains the must-have platform for marketers. While many brands have more than 10 million fans/followers on Facebook (and some significantly more), only few brands reach multi-million audiences on Twitter and Google+.
- Amount of time spent by marketers on social media marketing per week from 2011 to 2014
Amount of time spent on social media marketing per week2014
- Share of U.S. consumers learning about brands via social networks as of November 2012
Share of U.S. consumers learning about brands via social networks as of Nov. 2012
- Social media marketing expenditure in the United States from 2011 to 2016 (in billion U.S. dollars)
Social media marketing expenditure in the United States 2012
- Distribution of Facebook advertising worldwide 2013-2014, by platformDistribution of Facebook advertising worldwide 2013-2014, by platform
- Salaries in the digital marketing sector in the U.S. 2014Salaries in the digital marketing sector in the U.S. 2014
- Level of experience in new digital marketing tactics worldwide in 2012Level of experience in new digital marketing tactics worldwide in 2012
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