Why Facebook Remains the No.1 Social Platform for Brand Building
When Twitter's S1 filing came to light last week, one thing became perfectly clear: Twitter is no Facebook. The microblogging platform trails Facebook in every key metric and will likely never reach the same level of adoption that Facebook has reached over the past decade.
There's one simple reason why Facebook remains the most important social platform for brand marketers: reach. Coca-Cola, the no. 1 brand on Facebook, reaches more than ten times as many people as the most popular brands on Twitter and Google+.
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