Americans Use Electronic Media 11+ Hours A Day
It's no secret that people spend a lot of time with electronic gadgets these days. How much time that actually is, is astonishing nonetheless: according to Nielsen's Total Audience Report, Americans aged 18 and older spend more than 11 hours a day watching TV, listening to the radio or using smartphones and other electronic devices.
Considering that most people are awake 16 to 18 hours a day, 11 hours of electronic media usage seems like a lot, but, to be fair, much of that probably happens while doing other things at the same time. It's a good thing people were given the ability to multitask; otherwise we wouldn't get a whole lot done these days.
Weekly radio reach in the United States from 2009 to 2013 (in millions)
Weekly radio reach in the U.S. from 2009 to 2013
Cities with the highest and lowest daily newspaper readership in the United States in 2012
Cities with the highest and lowest daily newspaper readership in the U.S. in 2012
Key data on students' magazine readership in the United States as of May 2013
Key data on students' magazine readership in the U.S. in 2013
- Weekly radio reach in the U.S. from 2009 to 2013Weekly radio reach in the U.S. from 2009 to 2013
- Share of U.S. adult population reached by different media in 2012Share of U.S. adult population reached by different media in 2012
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