Interactions Boost The Effect Of Paying For Facebook Reach
As Facebook is gradually limiting the organic reach of branded content, brands basically have no choice but to pay up to promote their posts. However, according to a recent Socialbakers report, spending money alone isn't going to do much good if the content isn't engaging. The effect of paying for additional reach on Facebook is vastly bigger when the promoted content is good enough to evoke many interactions. While the total reach of posts with few interactions is only 2.3 times higher than the organic reach on average, the total reach of posts with more than 5,000 interactions is almost 90 times higher than the organic reach, meaning that the effect of promoting posts is strongly amplified if the level of interaction is high.
Most popular Facebook games in August 2015, based on number of daily active users (in millions)
Facebook: most popular game DAU 2015
Most popular Facebook apps in August 2015, by monthly active users (in millions)
Monthly active users of the most popular Facebook apps 2015
Number of monthly active Facebook users worldwide as of 2nd quarter 2015 (in millions)
Facebook: number of monthly active users worldwide 2008-2015
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