Interactions Boost The Effect Of Paying For Facebook Reach
As Facebook is gradually limiting the organic reach of branded content, brands basically have no choice but to pay up to promote their posts. However, according to a recent Socialbakers report, spending money alone isn't going to do much good if the content isn't engaging. The effect of paying for additional reach on Facebook is vastly bigger when the promoted content is good enough to evoke many interactions. While the total reach of posts with few interactions is only 2.3 times higher than the organic reach on average, the total reach of posts with more than 5,000 interactions is almost 90 times higher than the organic reach, meaning that the effect of promoting posts is strongly amplified if the level of interaction is high.
- Number of monthly active Facebook users worldwide as of 1st quarter 2015 (in millions)
Facebook: number of monthly active users worldwide 2008-2015
- Leading product brands with the most fans on Facebook in February 2015 (in millions)
Most popular product brands on Facebook 2015
- Facebook's annual revenue from 2009 to 2014 (in million U.S. dollars)
Facebook's annual revenue from 2009-2014
- Distribution of Facebook advertising worldwide 2013-2014, by platformDistribution of Facebook advertising worldwide 2013-2014, by platform
- Distribution of Facebook advertising worldwide 2013-2014, by ad typeDistribution of Facebook advertising worldwide 2013-2014, by ad type
- Facebook: advertising revenue per user 2009-2014Facebook: advertising revenue per user 2009-2014
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