Interactions Boost The Effect Of Paying For Facebook Reach
As Facebook is gradually limiting the organic reach of branded content, brands basically have no choice but to pay up to promote their posts. However, according to a recent Socialbakers report, spending money alone isn't going to do much good if the content isn't engaging. The effect of paying for additional reach on Facebook is vastly bigger when the promoted content is good enough to evoke many interactions. While the total reach of posts with few interactions is only 2.3 times higher than the organic reach on average, the total reach of posts with more than 5,000 interactions is almost 90 times higher than the organic reach, meaning that the effect of promoting posts is strongly amplified if the level of interaction is high.
- Number of monthly active Facebook users worldwide from 3rd quarter 2008 to 3rd quarter 2014 (in millions)
Number of monthly active Facebook users worldwide as of 3rd quarter 2014
- Leading product brands with the most fans on Facebook in October 2014 (in millions)
Most popular product brands on Facebook in October 2014
- Facebook's advertising revenue worldwide from 2012 to 2016 (in billion U.S. dollars)
Facebook: advertising revenue worldwide 2012-2016
- Distribution of Facebook advertising worldwide 2013-2014, by platformDistribution of Facebook advertising worldwide 2013-2014, by platform
- Distribution of Facebook advertising worldwide 2013-2014, by ad typeDistribution of Facebook advertising worldwide 2013-2014, by ad type
- Facebook: advertising revenue per user 2009-2013Facebook: advertising revenue per user 2009-2013
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