Interactions Boost The Effect Of Paying For Facebook Reach

by
,

As Facebook is gradually limiting the organic reach of branded content, brands basically have no choice but to pay up to promote their posts. However, according to a recent Socialbakers report, spending money alone isn't going to do much good if the content isn't engaging. The effect of paying for additional reach on Facebook is vastly bigger when the promoted content is good enough to evoke many interactions. While the total reach of posts with few interactions is only 2.3 times higher than the organic reach on average, the total reach of posts with more than 5,000 interactions is almost 90 times higher than the organic reach, meaning that the effect of promoting posts is strongly amplified if the level of interaction is high.



Infographic: Interactions Boost The Effect Of Paying For Facebook Reach | Statista
Enlarge
Related Infographics
  • App Developers
    Facebook Apps Most Popular, Google Has Strongest Overall Presence

    This graphic shows the usage of mobile apps in the USA in July 2016

  • 2016 Election
    The Sticky Dough That Decides Who Makes it Into the White House

    This chart shows the winners of the presidential cookie contest and consecutive US presidents since 1992.

  • Global economy
    Global Corporation Tax Levels In Perspective

    This chart shows corporate income tax rate in selected OECD countries in 2016.

  • Social Networks in China
    How China's Biggest Tech Company Compares to Facebook

    This chart compares Tencent and Facebook in terms of financial and operating metrics.

  • Microsoft
    2016's Tech Billionaires

    This chart shows the net worth and main source of wealth of the ten richest tech billionaires in the world.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference

You may also be interested in...
FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Robin Hüdepohl
(robin.huedepohl@statista.com).