Interactions Boost The Effect Of Paying For Facebook Reach

by
,

As Facebook is gradually limiting the organic reach of branded content, brands basically have no choice but to pay up to promote their posts. However, according to a recent Socialbakers report, spending money alone isn't going to do much good if the content isn't engaging. The effect of paying for additional reach on Facebook is vastly bigger when the promoted content is good enough to evoke many interactions. While the total reach of posts with few interactions is only 2.3 times higher than the organic reach on average, the total reach of posts with more than 5,000 interactions is almost 90 times higher than the organic reach, meaning that the effect of promoting posts is strongly amplified if the level of interaction is high.



Infographic: Interactions Boost The Effect Of Paying For Facebook Reach | Statista
 Report
Related Infographics
  • Augmented Reality (AR)
    Augmented Reality a $50 Billion Opportunity?

    This chart shows a forecast of virtual & augmented reality headset sales.

  • Android
    The Global Top 10 Android Apps

    This infographic shows the apps most often downloaded from the Play Store in February 2017.

  • Snapchat
    Facebook Is Coming After Snapchat From All Sides

    This chart shows the Snapchat-inspired features introduced to Facebook's messaging apps recently.

  • Venture capital
    The Startup Investments That Really Paid Off

    This chart shows the estimated return on selected recent startup investments.

  • Snapchat
    Snap Is More Valuable Than These Household Names

    This chart compares Snap's IPO valuation to the market capitalization of selected well-known U.S. companies.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference
You may also be interested in...
FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Robin Hüdepohl
(robin.huedepohl@statista.com).