LinkedIn's Impressive Revenue Growth
2012 was a great year for LinkedIn. Backed by great results, the company avoided the turbulences that Facebook’s IPO disaster inflicted on many other internet companies. Analysts and investors appear to have little doubt about the future viability of LinkedIn’s business. Unlike many other internet companies, LinkedIn has no trouble converting its user growth into dollars. While others struggle to generate one decent revenue stream, LinkedIn has three ways of monetizing its service. In the fourth quarter of 2012, the company earned money from recruitment services, marketing solutions (mainly advertising) and subscriptions, accounting for 53, 27 and 20 percent of total revenue, respectively.
With net earnings of $11.5 million on total revenue of $304 million, LinkedIn reported another impressive quarter on February 8, putting the company on track to surpass $1 billion in revenue in 2013. By the end of 2012, LinkedIn had 202 million users, making it one of the largest social networking platforms behind Facebook and Twitter.
- LinkedIn's net revenue from 1st quarter 2009 to 2nd quarter 2014 (in million U.S. dollars)
LinkedIn's net revenue as of 2nd quarter 2014
- Weekly LinkedIn usage of registered users as of May 2014 (in hours)
Weekly LinkedIn usage of registered users 2014
- Percentage of U.S. internet users who use LinkedIn as of September 2013, by age group
Share of U.S. internet users who use LinkedIn 2013, by age group
- Share of U.S. internet users who use selected social networks 2012-2013Share of U.S. internet users who use selected social networks 2012-2013
- Number of worldwide social network users 2010-2017Number of worldwide social network users 2010-2017
- Global social networks ranked by number of users 2014Global social networks ranked by number of users 2014
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