Shift of media budgets to OTT/CTV in the U.S. 2023, by medium
According to a survey carried out among video marketers in the United States between February and March 2023, 37 percent of respondents who said they were increasing their connected TV (CTV) ad spend for 2023 said they were doing so by reallocating budgets from digital TV. This was followed by 36 percent of respondents stating they were reallocating budgets from other types of digital and mobile video.