U.S. Online Advertising Industry - Statistics & Facts

U.S. Online Advertising Industry - Statistics & Facts

Statistics and facts on the Online Advertising Industry in the U.S.

The United States is by far the largest online advertising market in the world, with internet ad spending surpassing 39.5 billion U.S. dollars in 2012. Ranking second is Japan with 9.6 billion - amounting to less than a quarter of U.S. expenditure. With an increase from 5.1 percent in 2004 to 9.2 percent in 2011, the internet’s share of American advertising spending has been rising steadily, mostly at the expense of local newspapers, which lost more than seven percent in the same time period.

Among all industries, the retail sector invests most in advertising, taking 22 percent of the total 2011 U.S. ad spend. However, in the ranking of companies with largest ad investment in the U.S., retailers bring up the rear. Topping the list are InterActivCorp - an internet company running such portals as about.com, dictionary.com or vimeo.com, Experian - an information services group and General Motors.

Google is indisputably the market leader in the ad selling business, taking 41.3 percent of the U.S. market in 2012 and expanding its hold of the market by over one percent annually over the next couple of years. Among the remaining market leaders, Facebook and Microsoft are expected grow as well, whereas AOL's and Yahoo!'s shares and ad revenues are expected to contract.

Photo: istockphoto.com / hronos7

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