During a 2020 survey, 28 percent of responding consumers from the United Kingdom stated that receiving e-mails directly from brands or companies could influence their purchasing decisions; 59 percent disagreed with that statement.
Share of respondents whose purchase decisions were influenced by marketing e-mails in the United Kingdom as of September 2020
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Other statistics that may interest you E-mail marketing in the United Kingdom (UK)
Overview
6
- Premium Statistic E-mail marketing revenue worldwide 2020-2027
- Basic Statistic Countries with highest number of emails sent 2024
- Premium Statistic Number of marketing associate professionals in the UK 2021-2023
- Premium Statistic Leading B2C marketing channels in the UK 2022
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- Premium Statistic Actions UK businesses take to target overseas customers 2022
Financials
5
- Premium Statistic Share of marketing budget spent on e-mail in the UK 2013-2021
- Premium Statistic Marketing expenditure growth in the UK 2023, by type
- Premium Statistic E-mail marketing's ROI in the UK 2016-2021
- Premium Statistic Ability to measure e-mail marketing success in the UK 2013-2021
- Premium Statistic Investments made to improve digital marketing in the UK 2021
Metrics
8
- Premium Statistic Email marketing metrics used in the UK 2021
- Premium Statistic E-mail marketing open rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing click-to-open rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing CTR in Great Britain 2021-2022
- Premium Statistic Email marketing CTR growth in the UK 2023, by type
- Premium Statistic E-mail marketing unsubscribe rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing bounce rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing delivery rates in the UK 2015-2021
Marketer insights
8
- Premium Statistic Profitable sales channels in the UK 2021
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2021
- Premium Statistic Factors preventing e-mail marketing success in the UK 2021
- Premium Statistic Goals of e-mail marketing in the UK 2021
- Premium Statistic Marketer perception of email signatures in branded emails in the UK 2023
- Premium Statistic Top activities marketers trust AI to carry out worldwide 2022
- Premium Statistic ID solutions marketers wanted to test worldwide 2022
- Premium Statistic Leading ESPs used for e-mail marketing in Europe 2021
Consumer insights
8
- Premium Statistic Main channels of new brand discovery in the UK Q3 2023
- Premium Statistic Actions consumers take to support a brand they are loyal to in the UK 2022
- Premium Statistic Share of channels used for customer experiences in the UK 2020-2022
- Premium Statistic Customer satisfaction in the United Kingdom 2021-2022, by contact channel
- Premium Statistic Preferred ways to engage with a loyalty program in the UK 2021
- Premium Statistic Elements that made a branded email trustworthy in the UK 2023
- Premium Statistic Elements that made a branded email untrustworthy in the UK 2023
- Premium Statistic Complaints to the ASA in the UK 2023, by media type
Further related statistics
17
- Perceived ROI of e-mail marketing worldwide 2018
- Average order value of AI personalized marketing e-mails in the U.S. 2018
- KPIs of personalized vs. non-personalized e-mails in the U.S. 2017
- Direct mail effectiveness in the U.S. 2014
- Where consumers get information on premium brands Singapore 2018
- Marketing e-mail opens share in Canada 2017-2018, by device
- Most effective digital ad formats for Christmas shopping in the UK 2023
- Number of companies using e-mail marketing in Germany 2008-2019
- E-mail open rate in North America 2009-2016
- Political ads influence on U.S. voters decisions to take action 2018, by type and age
- Email marketing open rates in Austria, Germany & Switzerland 2022, by industry
- Share of U.S. adults paying more for commercial-free network cable 2019, by ethnicity
- Share of U.S. adults buying from firms with climate change issues ads 2019, by age
- Share of U.S. adults who prefer brands without political ads 2019, by age
- Most resonant ad messages in Europe 2015
- Level of attention paid to OOH mobile digital billboards in the U.S. in 2020
- Actions taken in response to digital taxi-top ads in the U.S. in 2020
Further Content: You might find this interesting as well
Statistics
- Perceived ROI of e-mail marketing worldwide 2018
- Average order value of AI personalized marketing e-mails in the U.S. 2018
- KPIs of personalized vs. non-personalized e-mails in the U.S. 2017
- Direct mail effectiveness in the U.S. 2014
- Where consumers get information on premium brands Singapore 2018
- Marketing e-mail opens share in Canada 2017-2018, by device
- Most effective digital ad formats for Christmas shopping in the UK 2023
- Number of companies using e-mail marketing in Germany 2008-2019
- E-mail open rate in North America 2009-2016
- Political ads influence on U.S. voters decisions to take action 2018, by type and age
- Email marketing open rates in Austria, Germany & Switzerland 2022, by industry
- Share of U.S. adults paying more for commercial-free network cable 2019, by ethnicity
- Share of U.S. adults buying from firms with climate change issues ads 2019, by age
- Share of U.S. adults who prefer brands without political ads 2019, by age
- Most resonant ad messages in Europe 2015
- Level of attention paid to OOH mobile digital billboards in the U.S. in 2020
- Actions taken in response to digital taxi-top ads in the U.S. in 2020
YouGov. (September 30, 2020). Share of respondents whose purchase decisions were influenced by marketing e-mails in the United Kingdom as of September 2020 [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1231035/email-marketing-purchase-decision-uk/
YouGov. "Share of respondents whose purchase decisions were influenced by marketing e-mails in the United Kingdom as of September 2020." Chart. September 30, 2020. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1231035/email-marketing-purchase-decision-uk/
YouGov. (2020). Share of respondents whose purchase decisions were influenced by marketing e-mails in the United Kingdom as of September 2020. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1231035/email-marketing-purchase-decision-uk/
YouGov. "Share of Respondents Whose Purchase Decisions Were Influenced by Marketing E-mails in The United Kingdom as of September 2020." Statista, Statista Inc., 30 Sep 2020, https://www.statista.com/statistics/1231035/email-marketing-purchase-decision-uk/
YouGov, Share of respondents whose purchase decisions were influenced by marketing e-mails in the United Kingdom as of September 2020 Statista, https://www.statista.com/statistics/1231035/email-marketing-purchase-decision-uk/ (last visited May 19, 2024)
Share of respondents whose purchase decisions were influenced by marketing e-mails in the United Kingdom as of September 2020 [Graph], YouGov, September 30, 2020. [Online]. Available: https://www.statista.com/statistics/1231035/email-marketing-purchase-decision-uk/