Share of B2B marketing budget allocation to marketing categories 2023, by region

Published by
Valentina Dencheva,
Jan 18, 2024
During an early 2023 survey conducted among business-to-business (B2B) marketers worldwide, responding professionals from Latin America said they planned to allocate 39 percent of their marketing budget to brand building and awareness. Respectively, marketers from Europe, Middle East, and Africa (EMEA) were allocating 26 percent of their budgets on the same marketing sector.

Share of business-to-business (B2B) marketing budget being allocated to selected marketing categories as of 2023, by region

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Release date

June 2023

Region

Worldwide

Survey time period

March 24 to May 5, 2023

Number of respondents

1,954 respondents

Age group

18 years and older

Special properties

among B2B leaders, from which APAC=500; NA=350; EMEA=904; LATAM=200

Method of interview

Online survey

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.

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