Leading causes of data-related challenges for DTC marketers worldwide as of 2023

Published by
J. G. Navarro,
Jan 5, 2024
As of October 2023, approximately 62 percent of direct-to-consumer (DTC) marketers surveyed worldwide pointed to data quality and accuracy as a cause of data-related challenges their teams faced in the past year. Data fragmentation across platforms and the high cost of technology or tech stack followed, mentioned by 61 and 56 percent of respondents, respectively. During the same study, digital ad expansion emerged as global marketers' top pick for DTC brands' greatest opportunities in 2024.

Leading causes of data-related challenges for direct-to-consumer (DTC) marketers worldwide as of October 2023

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Release date

October 2023

Region

Worldwide

Survey time period

as of October 2023

Number of respondents

154 respondents

Special properties

among DTC brands and agencies

Supplementary notes

The source does not specify the survey type or date. The date given is the release date.
Multiple answers were possible.

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