During a survey carried out in 2022 among marketers from across the globe, 90 percent of respondents indicated that content marketing was part of their overall marketing strategies. The share increased by 20 percentage points compared to the value reported in 2019.
Share of organizations with a content marketing strategy in place worldwide from 2019 to 2022
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Semrush. (February 17, 2023). Share of organizations with a content marketing strategy in place worldwide from 2019 to 2022 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/251437/companies-with-defined-content-marketing-strategies-worldwide/
Semrush. "Share of organizations with a content marketing strategy in place worldwide from 2019 to 2022." Chart. February 17, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/251437/companies-with-defined-content-marketing-strategies-worldwide/
Semrush. (2023). Share of organizations with a content marketing strategy in place worldwide from 2019 to 2022. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/251437/companies-with-defined-content-marketing-strategies-worldwide/
Semrush. "Share of Organizations with a Content Marketing Strategy in Place Worldwide from 2019 to 2022." Statista, Statista Inc., 17 Feb 2023, https://www.statista.com/statistics/251437/companies-with-defined-content-marketing-strategies-worldwide/
Semrush, Share of organizations with a content marketing strategy in place worldwide from 2019 to 2022 Statista, https://www.statista.com/statistics/251437/companies-with-defined-content-marketing-strategies-worldwide/ (last visited October 31, 2024)
Share of organizations with a content marketing strategy in place worldwide from 2019 to 2022 [Graph], Semrush, February 17, 2023. [Online]. Available: https://www.statista.com/statistics/251437/companies-with-defined-content-marketing-strategies-worldwide/