Marketers' confidence level in selected channels' ROI measurement worldwide 2022

Published by
J. G. Navarro,
Sep 28, 2023

During a December 2022 global survey, 62 percent of responding marketers said they were extremely or very confident in their return on investment (ROI) measurement on social media. On over-the-top (OTT) and connected TV (CTV), native advertising, podcasts, and audio streaming, that share stood below 50 percent.

Marketers' confidence level in their return on investment (ROI) measurement in selected channels worldwide as of December 2022

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Release date

August 2023

Region

Worldwide

Survey time period

December 2022

Number of respondents

1,524 respondents

Special properties

percentage points may not add up to 100 due to displaying aggregate responses denoting high or low confidence

Method of interview

Online survey

Citation formats
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Topics

Marketing worldwideSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Marketing technology
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