The statistic depicts the revenue generated on the global sports market from 2006 to 2015. In 2010, the global sports market had a value of about 121.39 billion U.S. dollars.
Sports market revenue
The global sports market was estimated to be worth around 130 billion U.S. dollars in 2012. Included in this figure is revenue brought in from sponsorships, gate revenues for live sporting events, media rights fees and revenue from merchandising.
Revenue from sponsorships makes up almost a third of the total global sports market with around 40 billion U.S. dollars in 2012. This includes mainly payments to have a company or a product associated with a league, event or a team and naming rights to for example an event, arena or stadium. Gate revenues for live sporting events also had an estimated value of 40 billion U.S. dollars. Media rights fees that were paid to show and broadcast sports on TV, radio, the internet and on mobile devices brought in around 32 billion U.S. dollars in revenue in 2012. Revenue from merchandising was estimated at 18 billion U.S. dollars.
The North American sports market is the biggest in the world with more than 50 billion U.S. dollars in revenue generated there. The major sports leagues – the National Football League (NFL), Major League Baseball (MLB), the National Basketball Association (NBA) and the National Hockey League (NHL) – have a strong share in the market. The NFL for example generates almost 9 billion U.S. dollars in revenue each year, the NBA around 3.7 billion U.S. dollars.
In comparison, the European football market has an estimated size of 19.4 billion euros (23.8 billion U.S. dollars). Just under 50% of this revenue is generated by the so-called “Big-Five” leagues. The term refers to the top-tier football leagues in England (Premier League), Germany (Bundesliga), Spain (Primera Division), Italy (Serie A) and France (Ligue 1). The Barclays Premier League is the biggest of the five with revenue of 2.9 billion euros.