Mobile app retention rate during the first six months of ownership as of March 2013, by mobile plaform

This statistic gives information on the retention of app users acquired in the third quarter of 2012, by mobile platform. The retention rate was measured by total number of times an app was used. As of March 15th of the following year, 34 percent of Apple iOS users accessed an app more than ten times after downloading.

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Total number of times an app was usedAndroidiPhone and iPad
1 21% 23%
2 13% 11%
3 8% 8%
4 6% 6%
5 5% 5%
6 4% 4%
7 3% 3%
8 3% 3%
9 2% 2%
10 2% 2%
11+ 34% 34%
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