Apple - Statistics & Facts
Facts and statistics on Apple
Technical innovation paired with minimalistic designs and creative advertisements, as well as the leadership of Steve Jobs, have made Apple one of the most valuable brands in the world. The company’s success translates into strong brand loyalty, as well as into an unparalleled revenue growth, from 8 billion U.S. dollars in 2004 to more than 180 billion in 2014.
The company was first founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 in the garage of Jobs’ parents. Their first product, known as the Apple I, consisted of an assembled circuit board without many of the present-day features of a computer, such as display, keyboard or mouse. The company started to slowly grow with the development of Apple II, Apple III, Apple Lisa and the first Macintosh, launched in 1984.
After a rather uneventful period, the company resurfaced in the late 1990s with a number of strategic and technological changes: in 1997, Apple introduced the Apple Online Store, followed by the iMac and the video editing program Final Cut Pro in 1998. The iPod was launched in 2001, which marked the company’s first venture away from computers and into other segments of consumer electronics. With several hundred million units sold, the iPod was a tremendous success. Its popularity however started to decline in 2008, as advanced music functions of smartphones began to substitute MP3 players. Apple’s digital media store, the iTunes Store, was launched in 2003 and became one of the most popular online music stores in the world, generating several billion U.S. dollars in revenue per quarter.
In 2007, the release of the iPhone marked a revolution for the global smartphone market, due to the introduction of the first touch screen interface. In the United States especially, the iPhone has been a key product for the company, generating millions of unit sales and high levels of revenue. The iPhone, already in its eighth generation in 2014, is regularly contributing more than 50 percent to the company’s total revenue. In total, Apple has sold more than 500 million iPhones from 2007 to 2014 worldwide.
In January 2010, the iPad was unveiled, marking yet another milestone in the industry. The device went on to sell more than 3 million units in the first 3 months, thus setting a new benchmark in the industry. With the launch of its Apple Watch in early 2015, Apple entered the growing wearables market, competing with companies such as Samsung, Pebble and Fitbit.
As of 2013, Apple’s market capitalization reached 450 billion U.S. dollars, considerably higher than that of competitors such as Microsoft, IBM and Google, as well as almost ten times more than its own capitalization in 2006. The company’s market cap reached a record 700 billion U.S. dollars in 2014 and is expected to exceed one trillion U.S. dollars in the future.
|Apple’s revenue||$170.9bn||Details →|
|Apple’s net income||$37.04bn||Details →|
|Apple’s expenditures on research and development||$4.48bn||Details →|
|Number of Apple stores worldwide||416||Details →|
|Mac, iPhone & iPad||Values||Statistic|
|Apple’s global quarterly revenue from sales of Mac computers||$5,519m||Details →|
|Apple’s global quarterly iPhone revenue||$26,064m||Details →|
|iOS market share||15.6 %||Details →|
|Apple’s global quarterly iPad revenue||$7,610m||Details →|
|iPad sales as percentage of total tablet sales in the U.S.||74%||Details →|
|iTunes & App-Store||Values||Statistic|
|Apple’s quarterly revenue from iTunes, software and sevices||$4.57bn||Details →|
|Number of available apps in Apple App Store||1.3m||Details →|
- Global Apple iPhone sales 2007-2015, by quarterGlobal Apple iPhone sales 2007-2015, by quarter
Global Apple iPhone sales from 3rd quarter 2007 to 2nd quarter 2015 (in million units)
- Apple iPad sales worldwide 2010-2015, by quarterApple iPad sales worldwide 2010-2015, by quarter
Global Apple iPad sales from 3rd fiscal quarter of 2010 to 2nd fiscal quarter of 2015 (in million units)*
- Apple iPhone sales in fiscal years 2007-2014Apple iPhone sales in fiscal years 2007-2014
Global Apple iPhone sales in the fiscal years 2007 to 2014 (in million units)
- Apple's revenue 2004-2014Apple's revenue 2004-2014
Apple's revenue from 2004 to 2014* (in billion U.S. dollars)
- Apple iPhones: quarterly revenue 2007-2015Apple iPhones: quarterly revenue 2007-2015
Apple's iPhone revenue from 3rd quarter 2007 to 2nd quarter 2015 (in million U.S. dollars)
- Apple's revenue 2004-2014Apple's revenue 2004-2014
- Apple vs. Samsung: U.S. smartphone market share Q1 2010-Q1 2012Apple vs. Samsung: U.S. smartphone market share Q1 2010-Q1 2012
- Apple and Google: revenue comparison 2008-2014Apple and Google: revenue comparison 2008-2014
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