This graph shows Apple's iPhone revenue as a percentage of the company’s total global revenue in each respective quarter from 2009 to 2016. In the fourth quarter of 2015, Apple generated 62.54 percent of its revenue from iPhone sales.
iPhone share of Apple’s revenue – additional information
Since its introduction in 2007, Apple's iPhone sales have consistently increased, going from around 40 million units sold in 2010 to more than 230 million iPhones sold in 2015 alone. iPhone sales worldwide generated more than 155 billion U.S. dollars in revenues in 2015. As sales increased, the iPhone gained space within the company, and has become the most successful Apple product to date. The iPhone’s share of the company’s total revenue has jumped from about 25 percent in the beginning of 2009 to around 70 percent in the first quarter of 2015. As of the first quarter of 2016 (4Q '15 calendar year), iPhone’s share of Apple’s revenue was at 68 percent, the third highest figure to date. Much of the iPhone’s success can be attributed to Apple’s ability to keep the product competitive throughout the years, with new releases and updates.
The recent growth in iPhone sales revenue can be attributed to the release of the iPhone 6 and 6s, as these two newest models accounted for about 80 percent of all iPhone shipments in the first quarter of 2015. With the introduction of these models to the market, Apple has improved their sales figures and the iPhone has become even more dominant in Apple’s total revenue. iPhone sales share of Apple’s total revenue worldwide increased from about 56 percent in the last quarter of 2014 (3Q ’14 calendar year) to around 69 percent in the first quarter of 2015 (4Q '14 calendar year).