This statistic shows global Apple iPod sales from the first quarter of 2006 to the most recent fiscal quarter. In the first quarter of the 2006 fiscal year (October to December 2005), Apple sold 14.04 million iPods worldwide. In all of its 2006 fiscal year Apple sold more than 39 million iPods.
Apple iPod information
Since 2010, sales of Apple iPods worldwide have been showing a consistent decline. As can be seen in the graph however the company does experience a consistent peak in sales, which occurs in the first quarter of the company’s own financial year. For Apple, the first quarter of their financial year is from early October to late December – just around the holiday season. Indeed, some statistics have found the iPod touch in particular to rate very highly on the wish list for electronic devices for children in the US.
In reality, the entire market for digital music players has been slowing and declining in recent years and Apple’s own sales figures essentially follow the existing overall trend. However, Apple has managed to remain a clear leader in this field above other brands and devices. It has been suggested by some that decline in the demand for Mp3 players and with it iPods, has been caused by the increased capacity of smartphones to play and store music as a multi-functional device. If this were the case then Apple would essentially be responsible for the market cannibalization of its own product, as iphone sales have replaced sales of iPods.
For Apple, the decline seen in sales of the iPod have clearly not been so damaging for the company. As the share of the company’s total revenue made from iPods has decreased, the dominance of the tablet and iPhone in their respective markets has meant the company has maintained a dominant position in the global and U.S. markets.