This statistic gives information on the most popular product brands on Facebook, ranked by number of fans on the social network. As of January 2016, video streaming site YouTube was ranked third with 81.32 million Facebook fans. The video platform was also among the most popular Facebook fan pages across all categories.
Brands on Facebook – additional information
Facebook is arguably the world’s most popular social network. Due its global reach, advertisers and marketers have recognised Facebook’s potential as a marketing tool to reach new and existing customers and as a result have come up with new and innovative ways of reaching their target audiences.
In August 2013, the types of apps featured on Facebook brand timelines were recorded. During that month, it was found that 15 percent of brands had a product browsing app featured on their Facebook timeline but only one percent of brands featured a shopping app with a fully integrated checkout.
In February and March 2014, over 30,000 Facebook pages were analyzed in order to determine the most popular types of content posted by brands. The results showed that the most popular type of content used by brands were photos with a 75 percent share of all brand posts. Links, statuses, albums and videos were also content favoured by brands, but none were used as much as photos.
Brands are able to measure their receptivity through likes, comments and shares on Facebook. The distribution of social user engagement with brand posts on Facebook was documented in the fourth quarter of 2012 and the fourth quarter of 2013. In the fourth quarter of 2013, likes accounted for 82 percent of user engagement with brand posts, down from 87 percent from the same quarter a year earlier.