Product brands with the most Facebook fans as of April 2018 (in millions)

Most popular product brands on Facebook 2018 This statistic gives information on the most popular product brands on Facebook, ranked by number of fans on the social network. As of April 2018, photo sharing app Instagram was ranked fourth with 54.3 million Facebook fans. Facebook is arguably the world’s most popular social network. Due its global reach, advertisers and marketers have recognized Facebook’s potential as a marketing tool to reach new and existing customers and as a result have come up with new and innovative ways of reaching their target audiences. As of September 2016, it was found that the most popular type of content used by brands on social media were photos with a 65 percent share of all brand posts. Links, videos and status posts were also content favored by brands, but none were used as much as photos.
Show more
Loading statistic...
Expand statistic
Facebook fans in millions
Facebook for Every Phone208.14
Samsung Mobile USA156.25
Coca-Cola107.42
Instagram54.31
Red Bull49
Microsoft Windows47.15
Nike Football44.86
Converse All Star44.21
Oreo43.15
PlayStation38.57
Pepsi37.68
Starbucks Coffee37.21
Nutella32.25
Nutella Italy32.25
adidas Originals32.16
iTunes30.46
Skype28.68
Windows Live Messenger28.68
adidas Soccer28.66
adidas Football28.66
Facebook fans in millions
Facebook for Every Phone208.14
Samsung Mobile USA156.25
Coca-Cola107.42
Instagram54.31
Red Bull49
Microsoft Windows47.15
Nike Football44.86
Converse All Star44.21
Oreo43.15
PlayStation38.57
Pepsi37.68
Starbucks Coffee37.21
Nutella32.25
Nutella Italy32.25
adidas Originals32.16
iTunes30.46
Skype28.68
Windows Live Messenger28.68
adidas Soccer28.66
adidas Football28.66
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
This statistic gives information on the most popular product brands on Facebook, ranked by number of fans on the social network. As of April 2018, photo sharing app Instagram was ranked fourth with 54.3 million Facebook fans. Facebook is arguably the world’s most popular social network. Due its global reach, advertisers and marketers have recognized Facebook’s potential as a marketing tool to reach new and existing customers and as a result have come up with new and innovative ways of reaching their target audiences. As of September 2016, it was found that the most popular type of content used by brands on social media were photos with a 65 percent share of all brand posts. Links, videos and status posts were also content favored by brands, but none were used as much as photos.
Show more
Release date
April 2018
Region
Worldwide
Survey time period
April 2018

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:

Related Studies: Available to Download in PDF or PPTX Format

Social media marketing

All Information
in one Presentation

Social media marketing

Everything On "Social media marketing" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Facebook marketing "

  • Adoption
The most important statistics
  • Budgets and investments
  • Usage
  • Cost & effectiveness
  • Facebook ad revenue
  • Audience & customer engagament
  • Leader rankings
The most important statistics
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News