Product brands with the most Facebook fans as of November 2016 (in millions)

This statistic gives information on the most popular product brands on Facebook, ranked by number of fans on the social network. As of November 2016, video streaming site YouTube was ranked third with 81.65 million Facebook fans. The video platform was also among the most popular Facebook fan pages across all categories.


Brands on Facebook – additional information

Facebook is arguably the world’s most popular social network. Due its global reach, advertisers and marketers have recognised Facebook’s potential as a marketing tool to reach new and existing customers and as a result have come up with new and innovative ways of reaching their target audiences.
In August 2013, the types of apps featured on Facebook brand timelines were recorded. During that month, it was found that 15 percent of brands had a product browsing app featured on their Facebook timeline but only one percent of brands featured a shopping app with a fully integrated checkout.
In February and March 2014, over 30,000 Facebook pages were analyzed in order to determine the most popular types of content posted by brands. The results showed that the most popular type of content used by brands were photos with a 75 percent share of all brand posts. Links, statuses, albums and videos were also content favoured by brands, but none were used as much as photos.
Brands are able to measure their receptivity through likes, comments and shares on Facebook. The distribution of social user engagement with brand posts on Facebook was documented in the fourth quarter of 2012 and the fourth quarter of 2013. In the fourth quarter of 2013, likes accounted for 82 percent of user engagement with brand posts, down from 87 percent from the same quarter a year earlier.

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 Facebook fans in millions
Facebook for Every Phone 500.05
Coca-Cola (Coke) 100.52
Youtube 81.65
Red Bull 46.63
Microsoft Windows 45,328
Nike Football 42.51
Oreo 42.48
Playstation 38.03
Converse All Star 37.32
Starbucks Coffee 36.53
Pepsi 35.95
Instagram 35.01
Nutella 31.66
iTunes 31.14
Skype/Windows Live Messenger 29.36
Adidas Originals 29.3
Kit Kat 25.76
Samsung Mobile USA 25.56
Angry Birds 25.27
Pringles 24.83
Source information for logged in users only.
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