Product brands with the most Facebook fans as of April 2018 (in millions)

Most popular product brands on Facebook 2018 This statistic gives information on the most popular product brands on Facebook, ranked by number of fans on the social network. As of April 2018, photo sharing app Instagram was ranked fourth with 54.3 million Facebook fans. Facebook is arguably the world’s most popular social network. Due its global reach, advertisers and marketers have recognized Facebook’s potential as a marketing tool to reach new and existing customers and as a result have come up with new and innovative ways of reaching their target audiences. As of September 2016, it was found that the most popular type of content used by brands on social media were photos with a 65 percent share of all brand posts. Links, videos and status posts were also content favored by brands, but none were used as much as photos.
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Facebook fans in millions
Facebook for Every Phone208.14
Samsung Mobile USA156.25
Coca-Cola107.42
Instagram54.31
Red Bull49
Microsoft Windows47.15
Nike Football44.86
Converse All Star44.21
Oreo43.15
PlayStation38.57
Pepsi37.68
Starbucks Coffee37.21
Nutella32.25
Nutella Italy32.25
adidas Originals32.16
iTunes30.46
Skype28.68
Windows Live Messenger28.68
adidas Soccer28.66
adidas Football28.66
Facebook fans in millions
Facebook for Every Phone208.14
Samsung Mobile USA156.25
Coca-Cola107.42
Instagram54.31
Red Bull49
Microsoft Windows47.15
Nike Football44.86
Converse All Star44.21
Oreo43.15
PlayStation38.57
Pepsi37.68
Starbucks Coffee37.21
Nutella32.25
Nutella Italy32.25
adidas Originals32.16
iTunes30.46
Skype28.68
Windows Live Messenger28.68
adidas Soccer28.66
adidas Football28.66
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This statistic gives information on the most popular product brands on Facebook, ranked by number of fans on the social network. As of April 2018, photo sharing app Instagram was ranked fourth with 54.3 million Facebook fans. Facebook is arguably the world’s most popular social network. Due its global reach, advertisers and marketers have recognized Facebook’s potential as a marketing tool to reach new and existing customers and as a result have come up with new and innovative ways of reaching their target audiences. As of September 2016, it was found that the most popular type of content used by brands on social media were photos with a 65 percent share of all brand posts. Links, videos and status posts were also content favored by brands, but none were used as much as photos.
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Release date
April 2018
Region
Worldwide
Survey time period
April 2018
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