About This Statistic
This statistic gives information on the most popular product brands on Facebook, ranked by number of fans on the social network. As of May 2017, video streaming site YouTube was ranked third with 82.5 million Facebook fans. The video platform was also among the most popular Facebook fan pages across all categories. Facebook is arguably the world’s most popular social network. Due its global reach, advertisers and marketers have recognized Facebook’s potential as a marketing tool to reach new and existing customers and as a result have come up with new and innovative ways of reaching their target audiences. As of September 2016, it was found that the most popular type of content used by brands on social media were photos with a 65 percent share of all brand posts. Links, videos and status posts were also content favored by brands, but none were used as much as photos.