Product brands with the most Facebook fans as of August 2017 (in millions)

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Facebook fans in millions
Facebook for Every Phone496.38
Coca-Cola (Coke)105.67
Youtube82.68
Red Bull47.97
Instagram46.05
Microsoft Windows45.44
Nike Football44.5
Oreo42.92
Converse All Star40.16
Playstation38.36
Pepsi37.01
Starbucks Coffee36.94
Nutella32.02
iTunes30.85
Adidas Originals30.69
Skype/Windows Live Messenger29.05
Kit Kat26.19
Monster Energy25.82
Samsung Mobile USA25.64
Angry Birds24.88

© Statista 2017

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This statistic gives information on the most popular product brands on Facebook, ranked by number of fans on the social network. As of August 2017, video streaming site YouTube was ranked third with 82.68 million Facebook fans. The video platform was also among the most popular Facebook fan pages across all categories. Facebook is arguably the world’s most popular social network. Due its global reach, advertisers and marketers have recognized Facebook’s potential as a marketing tool to reach new and existing customers and as a result have come up with new and innovative ways of reaching their target audiences. As of September 2016, it was found that the most popular type of content used by brands on social media were photos with a 65 percent share of all brand posts. Links, videos and status posts were also content favored by brands, but none were used as much as photos.
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Release date
August 2017
Region
Worldwide
Survey time period
August 2017

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