Coca-Cola is one of the most recognizable brands worldwide, which in this case translates to almost 107 million Facebook followers. Due its global reach, advertisers and marketers have recognized Facebookâs potential as a marketing tool to reach new and existing customers and as a result have come up with new and innovative ways of connecting with their target audiences.
Product brands with the most Facebook fans as of June 2020 (in millions)
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Statistics on Facebook advertising and marketing
Overview
4
- Premium Statistic Social media ad spending worldwide 2017-2026, by device
- Basic Statistic Meta: annual advertising revenue worldwide 2009-2022
- Premium Statistic Leading non-feed Facebook ad placements worldwide 2019-2020
- Basic Statistic Digital advertising revenue of leading online companies 2012-2021
Usage
7
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Future use of social media among marketers worldwide 2022, by platform
- Premium Statistic Average Facebook advertising budgets of agencies worldwide 2021
- Premium Statistic Leading Facebook advertising campaign objectives worldwide 2021
- Premium Statistic Successful Facebook advertising formats for agencies worldwide 2021
- Premium Statistic Effective Facebook properties advertising placement for agencies worldwide 2021
- Basic Statistic Average weekly Facebook brand posts 2021, by vertical
Metrics
6
- Premium Statistic Facebook ads CPA worldwide 2021, by country
- Premium Statistic Facebook ads CPM worldwide 2021, by country
- Premium Statistic Facebook ads CPC 2021, by country
- Premium Statistic Facebook ads CTR 2021, by country
- Premium Statistic Average CPC of Facebook advertising campaigns 2021, by objective
- Premium Statistic Cost metrics of Facebook ads worldwide 2020-2021, by placement
Content & engagement rates
8
- Basic Statistic Facebook brand post types 2014-2021
- Premium Statistic Leading Facebook posts by brands in the U.S. 2020, by engagement
- Basic Statistic Average weekly Facebook brand posts 2021, by vertical
- Premium Statistic Global Facebook pages fan engagement rate 2023, by type of post
- Premium Statistic Facebook brand post engagement 2021, by vertical
- Premium Statistic Average engagement with Facebook videos worldwide H1 2020, by video type
- Premium Statistic Average engagement with Facebook pages worldwide H1 2020, by post type
- Basic Statistic Most engaging brand video format for Facebook posts 2020-2021, by account size
Successful brands
6
- Basic Statistic Most popular Facebook fan pages 2022
- Basic Statistic Most popular product brands on Facebook 2020
- Basic Statistic Most popular retail brands on Facebook 2021
- Basic Statistic Facebook: number of fans of popular fashion brands 2021
- Basic Statistic Facebook: number of followers of popular luxury brands 2020
- Premium Statistic Fan growth of the fastest-growing brands on Facebook 2021
Competitors
6
- Basic Statistic Global social networks ranked by number of users 2023
- Premium Statistic Social media platforms with highest ROI worldwide 2022
- Premium Statistic Brand value of the most valuable brands worldwide 2022
- Premium Statistic Leading media owners worldwide 2021, by ad revenue
- Premium Statistic Leading platforms for influencer marketing worldwide 2020
- Premium Statistic Most trusted brands worldwide 2022
Consumers
7
- Basic Statistic Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022
- Basic Statistic Countries with the most Facebook users 2023
- Basic Statistic Countries with biggest Facebook reach 2023
- Basic Statistic Facebook: distribution of global audiences 2023, by age and gender
- Premium Statistic Leading social media usage reasons worldwide 2022
- Premium Statistic Preferred business communication methods for global smartphone users 2020-2021
- Premium Statistic Share of social commerce buyers worldwide 2022, by country
Further related statistics
19
- Facebook: global social media referral traffic share 2012-2014
- Social media platforms galleries find effective in raising awareness 2016-2018
- Type of social media most used to buy from artists globally 2018-2019
- Type of social media most used to follow artists globally 2018-2019
- Tasks performed using electronic devices worldwide 2015
- Most-followed beauty brands on Twitter 2018
- Attractiveness of a brand's social media page to consumers worldwide 2014
- Reasons for purchasing products online instead of in-store worldwide 2014
- Costa Rica: leading Costa Rican Twitter accounts 2020
- Honduras: leading Honduran Twitter accounts 2020
- Leading beauty brands on Facebook UAE 2019, by number of fans
- DAU of Facebook on iPads in Austria 2019
- Leading FMCG food brands on Facebook Egypt 2019, by number of fans
- Leading airlines on Facebook Singapore 2019, by number of fans
- Leading industries on Facebook in the UAE 2019, by number of local fans
- Mexico: leading TikTok macro-influencers 2020, by number of followers
- Share of people who followed social media influencers Indonesia 2020, by age group
- Radio stations by number of Facebook followers in Hungary 2022
- Reasons for choosing social media to communicate with brands in Poland 2018
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Statistics
- Facebook: global social media referral traffic share 2012-2014
- Social media platforms galleries find effective in raising awareness 2016-2018
- Type of social media most used to buy from artists globally 2018-2019
- Type of social media most used to follow artists globally 2018-2019
- Tasks performed using electronic devices worldwide 2015
- Most-followed beauty brands on Twitter 2018
- Attractiveness of a brand's social media page to consumers worldwide 2014
- Reasons for purchasing products online instead of in-store worldwide 2014
- Costa Rica: leading Costa Rican Twitter accounts 2020
- Honduras: leading Honduran Twitter accounts 2020
- Leading beauty brands on Facebook UAE 2019, by number of fans
- DAU of Facebook on iPads in Austria 2019
- Leading FMCG food brands on Facebook Egypt 2019, by number of fans
- Leading airlines on Facebook Singapore 2019, by number of fans
- Leading industries on Facebook in the UAE 2019, by number of local fans
- Mexico: leading TikTok macro-influencers 2020, by number of followers
- Share of people who followed social media influencers Indonesia 2020, by age group
- Radio stations by number of Facebook followers in Hungary 2022
- Reasons for choosing social media to communicate with brands in Poland 2018
Trackalytics. (June 16, 2020). Product brands with the most Facebook fans as of June 2020 (in millions) [Graph]. In Statista. Retrieved March 20, 2023, from https://www.statista.com/statistics/265657/leading-product-brands-with-the-most-fans-on-facebook/
Trackalytics. "Product brands with the most Facebook fans as of June 2020 (in millions)." Chart. June 16, 2020. Statista. Accessed March 20, 2023. https://www.statista.com/statistics/265657/leading-product-brands-with-the-most-fans-on-facebook/
Trackalytics. (2020). Product brands with the most Facebook fans as of June 2020 (in millions). Statista. Statista Inc.. Accessed: March 20, 2023. https://www.statista.com/statistics/265657/leading-product-brands-with-the-most-fans-on-facebook/
Trackalytics. "Product Brands with The Most Facebook Fans as of June 2020 (in Millions)." Statista, Statista Inc., 16 Jun 2020, https://www.statista.com/statistics/265657/leading-product-brands-with-the-most-fans-on-facebook/
Trackalytics, Product brands with the most Facebook fans as of June 2020 (in millions) Statista, https://www.statista.com/statistics/265657/leading-product-brands-with-the-most-fans-on-facebook/ (last visited March 20, 2023)
Product brands with the most Facebook fans as of June 2020 (in millions) [Graph], Trackalytics, June 16, 2020. [Online]. Available: https://www.statista.com/statistics/265657/leading-product-brands-with-the-most-fans-on-facebook/