Product brands with the most Facebook fans as of December 2017 (in millions)

Most popular product brands on Facebook 2017 This statistic gives information on the most popular product brands on Facebook, ranked by number of fans on the social network. As of December 2017, photo sharing app Instagram was ranked second with 49.7 million Facebook fans. Facebook is arguably the world’s most popular social network. Due its global reach, advertisers and marketers have recognized Facebook’s potential as a marketing tool to reach new and existing customers and as a result have come up with new and innovative ways of reaching their target audiences. As of September 2016, it was found that the most popular type of content used by brands on social media were photos with a 65 percent share of all brand posts. Links, videos and status posts were also content favored by brands, but none were used as much as photos.
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Facebook fans in millions
Facebook for Every Phone204.89
Instagram49.7
Red Bull48.83
Microsoft Windows47.45
Nike Football45.08
Converse All Star43.85
Oreo43
Playstation38.47
Pepsi37.43
Starbucks Coffee37.22
Nutella32.11
Adidas Originals31.5
iTunes30.66
Skype/Windows Live Messenger28.84
Adidas Soccer28.49
Kit Kat26.36
Monster Energy26.25
Samsung Mobile USA25.72
Angry Birds24.84
Pringles24,755
Facebook fans in millions
Facebook for Every Phone204.89
Instagram49.7
Red Bull48.83
Microsoft Windows47.45
Nike Football45.08
Converse All Star43.85
Oreo43
Playstation38.47
Pepsi37.43
Starbucks Coffee37.22
Nutella32.11
Adidas Originals31.5
iTunes30.66
Skype/Windows Live Messenger28.84
Adidas Soccer28.49
Kit Kat26.36
Monster Energy26.25
Samsung Mobile USA25.72
Angry Birds24.84
Pringles24,755

© Statista 2017

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This statistic gives information on the most popular product brands on Facebook, ranked by number of fans on the social network. As of December 2017, photo sharing app Instagram was ranked second with 49.7 million Facebook fans. Facebook is arguably the world’s most popular social network. Due its global reach, advertisers and marketers have recognized Facebook’s potential as a marketing tool to reach new and existing customers and as a result have come up with new and innovative ways of reaching their target audiences. As of September 2016, it was found that the most popular type of content used by brands on social media were photos with a 65 percent share of all brand posts. Links, videos and status posts were also content favored by brands, but none were used as much as photos.
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Release date
December 2017
Region
Worldwide
Survey time period
December 2017

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