This statististic ranks content marketing tactics by usage among marketers in the United Kingdom (UK) from from 2016 to 2017. In 2016, Blogs were most commonly used among marketers, with 93 percent of marketers reporting using them as part of their content marketing strategy, while in 2017, 89 percent of the respondents stated that they use e-Newsletters.
Content marketing tactics and channels ranked by usage among for-profit marketers in the United Kingdom (UK) from 2016 to 2017
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Uses of social media marketing at for-profit companies in the U.S. 2023
- Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2024
- Premium Statistic Effectiveness of B2C social media content marketing tactics worldwide 2022
- Premium Statistic Leading SEO factors for search rankings worldwide 2022
- Premium Statistic Future use of social media among marketers worldwide 2023, by platform
- Premium Statistic Social media marketing campaign planning and consulting market size Japan 2020-2027
- Premium Statistic Content marketing revenue worldwide 2018-2026
- Premium Statistic Content marketing budget allocation worldwide 2021, by target
- Premium Statistic Types of content used in marketing worldwide 2022
- Premium Statistic Reasons for the success of content marketing in Denmark 2021
About the region
10
- Premium Statistic Most purchased ePublishing products in the UK 2023
- Premium Statistic Marketing budget revision in the UK Q2 2023, by category
- Premium Statistic Marketing budget revision in the United Kingdom (UK) Q4 2014-Q4 2018
- Premium Statistic Digital marketing channels with increased investment in the UK 2021
- Premium Statistic Marketing executives' business confidence in the United Kingdom (UK) Q4 2014-Q3 2020
- Basic Statistic Confidentiality of the data small businesses store on the Internet UK 2013-2015
- Premium Statistic Penetration rate of epublishing in the UK 2017-2027
- Premium Statistic Most used smartphone apps by type in the UK 2023
- Premium Statistic Drivers of online recommendations in the UK 2023
- Premium Statistic Most used media services in the UK 2023
Other regions
9
- Premium Statistic Most in-demand agency services in the U.S. 2016
- Premium Statistic Marketing areas with highest investments among SMEs in Western Europe 2021
- Basic Statistic Enterprises' online presence in selected types of social media in Sweden 2019
- Basic Statistic Blogging: access and usage of analytics 2019
- Premium Statistic Revenue of United Influencers Norge 2014-2018
- Premium Statistic Change in digital media consumption in Finland 2019
- Premium Statistic U.S. training expenditure by type 2016-2023
- Premium Statistic Atento S.A. revenue in Guatemala 2016-2021
- Premium Statistic Content marketing challenges among companies in Denmark 2021
Related statistics
10
- Premium Statistic Blogging: amount of time spent writing an average post 2019
- Premium Statistic Blogging: frequently included media content 2019
- Basic Statistic Blogging: most popular blog content formats 2019
- Premium Statistic Content marketing strategy among companies in Denmark 2015-2021
- Premium Statistic Content marketing KPIs in Denmark 2021
- Basic Statistic Impact of the coronavirus outbreak on digital media budgets in Sweden 2020
- Basic Statistic Impact of the coronavirus pandemic on marketing budgets in Sweden 2020
- Basic Statistic Impact of the COVID-19 pandemic on marketing investments in Sweden 2020, by channel
- Basic Statistic Impact of the coronavirus pandemic on marketing investments in Sweden 2020
- Basic Statistic Survey on usage of social media for marketing activities in Sweden 2017
Further related statistics
7
- Reasons for not buying books in bookstores in France 2023
- Podcast consumption on mobile in the U.S. 2017
- Leading trends in technology in restaurants in the U.S. 2015*
- Global ITO and BPO - Value of industrywide contracts 2012
- U.S. cell phone owners who use mobile banking 2013, by ethnicity
- Survey: ownership of mobile devices by U.S. American adults 2011-2012
- Information technology outsourcing market by function 2006-2011
Further Content: You might find this interesting as well
Statistics
- Reasons for not buying books in bookstores in France 2023
- Podcast consumption on mobile in the U.S. 2017
- Leading trends in technology in restaurants in the U.S. 2015*
- Global ITO and BPO - Value of industrywide contracts 2012
- U.S. cell phone owners who use mobile banking 2013, by ethnicity
- Survey: ownership of mobile devices by U.S. American adults 2011-2012
- Information technology outsourcing market by function 2006-2011
Content Marketing Institute. (January 12, 2018). Content marketing tactics and channels ranked by usage among for-profit marketers in the United Kingdom (UK) from 2016 to 2017 [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/290952/content-marketing-tactics-used-in-the-uk-united-kingdom/
Content Marketing Institute. "Content marketing tactics and channels ranked by usage among for-profit marketers in the United Kingdom (UK) from 2016 to 2017." Chart. January 12, 2018. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/290952/content-marketing-tactics-used-in-the-uk-united-kingdom/
Content Marketing Institute. (2018). Content marketing tactics and channels ranked by usage among for-profit marketers in the United Kingdom (UK) from 2016 to 2017. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/290952/content-marketing-tactics-used-in-the-uk-united-kingdom/
Content Marketing Institute. "Content Marketing Tactics and Channels Ranked by Usage among For-profit Marketers in The United Kingdom (Uk) from 2016 to 2017." Statista, Statista Inc., 12 Jan 2018, https://www.statista.com/statistics/290952/content-marketing-tactics-used-in-the-uk-united-kingdom/
Content Marketing Institute, Content marketing tactics and channels ranked by usage among for-profit marketers in the United Kingdom (UK) from 2016 to 2017 Statista, https://www.statista.com/statistics/290952/content-marketing-tactics-used-in-the-uk-united-kingdom/ (last visited April 26, 2024)
Content marketing tactics and channels ranked by usage among for-profit marketers in the United Kingdom (UK) from 2016 to 2017 [Graph], Content Marketing Institute, January 12, 2018. [Online]. Available: https://www.statista.com/statistics/290952/content-marketing-tactics-used-in-the-uk-united-kingdom/