The graph shows reasons for investing in marketing technology worldwide as of March 2017. During a survey, 57 percent of marketers stated that they did so to automate processes and reduce time on admin.
Reasons for investing in marketing technology worldwide as of March 2017
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Italy: achievement of drive to store marketing strategies in 2017, by percentage
- Premium Statistic Coronavirus impact on marketing budgets in Finland 2020
- Premium Statistic Marketing Automation tools market shares in Belgium 2018
- Premium Statistic Italy: customer profiling marketing strategies 2017, by percentage
- Premium Statistic Italy: retail grocery touch points used among customers 2017, by type
- Premium Statistic Italy: customer experiences with retail grocery touch points 2017, by age group
- Premium Statistic B2B marketing: leading customer marketing metrics in the U.S. 2016
- Premium Statistic Marketing automation solutions market share in the U.S. 2023
- Premium Statistic Market share of the leading marketing automation solution providers worldwide 2024
- Premium Statistic Leading metrics tracked by marketers worldwide 2022
About the region
10
- Premium Statistic Content marketing budget allocation worldwide 2021, by target
- Premium Statistic Email marketing challenges worldwide 2020
- Premium Statistic Commonly used e-mail marketing metrics worldwide in 2018
- Premium Statistic Most effective marketing channels according to SMBs 2014
- Premium Statistic Goals achieved with use of B2C content marketing North America 2022
- Premium Statistic Companies with a content marketing strategy worldwide 2019-2022
- Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2024
- Premium Statistic Leading digital marketing channels worldwide 2022
- Premium Statistic Challenges of data use in digital advertising worldwide 2021
- Premium Statistic Tools used for data-driven marketing worldwide 2020
Selected statistics
3
Other regions
10
- Premium Statistic Content marketing challenges among companies in Denmark 2021
- Premium Statistic B2C content marketing use North America 2022
- Premium Statistic Advertising and promotions spending share in Spain in 2021, by type
- Premium Statistic Dialogue marketing advertising expenditure in Germany 2016-2022
- Premium Statistic Types of content used in marketing worldwide 2022
- Premium Statistic Goals of e-mail marketing in the UK 2021
- Premium Statistic Revenue of United Influencers Norge 2014-2018
- Premium Statistic Level of maturity of predictive analysis of future consumer behavior in Belgium 2016
- Premium Statistic Canada: marketing channels believed to have highest ROI 2014-2015, by activity
- Premium Statistic Ad spend of Sportsbet in Australia 2013-2018
Related statistics
10
- Premium Statistic Content marketing KPIs in Denmark 2021
- Premium Statistic Factors preventing e-mail marketing success in the UK 2021
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2021
- Premium Statistic E-mail message types used to achieve email campaign goals in the UK 2021
- Premium Statistic companies using different content promotion methods in Norway 2018
- Premium Statistic Frequency of publishing new content among companies in Denmark 2019
- Premium Statistic U.S. B2B businesses - change in digital vs. traditional marketing 2023
- Premium Statistic Search engine advertising expenditure in Denmark 2009-2020
- Premium Statistic Change in customer activities in the UK 2020
- Premium Statistic Success of content marketing in companies in Denmark 2020
Further related statistics
8
- Global advertising costs of The Clorox Company 2011-2023
- Reasons for using social media to get a customer service response 2012
- New U.S. donors - retention rate by age and channel
- Structure of investment portfolio of Allianz Group 2014-2023
- Investment funds financial assets value in Turkey 2020-2022, by asset type
- Leading inverse and leveraged ETPs in the U.S. 2016, by performance
- Online advertising of companies in China 2016
- Leading organisations for customer satisfaction in the UK 2014, by satisfaction index
Further Content: You might find this interesting as well
Statistics
- Global advertising costs of The Clorox Company 2011-2023
- Reasons for using social media to get a customer service response 2012
- New U.S. donors - retention rate by age and channel
- Structure of investment portfolio of Allianz Group 2014-2023
- Investment funds financial assets value in Turkey 2020-2022, by asset type
- Leading inverse and leveraged ETPs in the U.S. 2016, by performance
- Online advertising of companies in China 2016
- Leading organisations for customer satisfaction in the UK 2014, by satisfaction index
MarketingCharts. (March 10, 2017). Reasons for investing in marketing technology worldwide as of March 2017 [Graph]. In Statista. Retrieved May 08, 2024, from https://www.statista.com/statistics/332232/new-technology-investments-marketing-driver/
MarketingCharts. "Reasons for investing in marketing technology worldwide as of March 2017." Chart. March 10, 2017. Statista. Accessed May 08, 2024. https://www.statista.com/statistics/332232/new-technology-investments-marketing-driver/
MarketingCharts. (2017). Reasons for investing in marketing technology worldwide as of March 2017. Statista. Statista Inc.. Accessed: May 08, 2024. https://www.statista.com/statistics/332232/new-technology-investments-marketing-driver/
MarketingCharts. "Reasons for Investing in Marketing Technology Worldwide as of March 2017." Statista, Statista Inc., 10 Mar 2017, https://www.statista.com/statistics/332232/new-technology-investments-marketing-driver/
MarketingCharts, Reasons for investing in marketing technology worldwide as of March 2017 Statista, https://www.statista.com/statistics/332232/new-technology-investments-marketing-driver/ (last visited May 08, 2024)
Reasons for investing in marketing technology worldwide as of March 2017 [Graph], MarketingCharts, March 10, 2017. [Online]. Available: https://www.statista.com/statistics/332232/new-technology-investments-marketing-driver/