Mobile audience reach of leading smartphone apps in the United States as of January 2016

This statistic provides information on the most popular smartphone apps in the United States in January 2016, ranked by mobile audience reach. That month, the Google Maps app was accessed by 48.7 percent of mobile audiences. Facebook, the most popular social network in the U.S., was ranked first with 78.4 percent reach.


Mobile apps are one of the most popular features on smartphones. According to a recent survey of smartphone users in the United States, the most popular types of smartphone apps which are used on a daily basis reside in the social and communication category, followed by gaming and entertainment apps. Word-of-mouth recommendation is a very strong factor when deciding on what applications to download. Current data on the average active app usage in the United States reveals that U.S. smartphone users actively use 26.7 mobile apps every month. The average monthly time spent on mobile apps by smartphone users in the United States amounts to 2,248 minutes every month.

Entertainment apps are one of the fastest-growing app categories in terms of user engagement. As of the fourth quarter of 2014, U.S. smartphone users spent an average of 800 minutes on entertainment apps per month. The most popular types of entertainment apps are gaming apps with a monthly user engagement rate of 602 minutes, followed by music and sports apps respectively.

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 Share of mobile audience reached
Facebook 78.4%
Facebook Messenger 64.1%
YouTube 61.1%
Google Play 51%
Google Search 50.2%
Google Maps 48.7%
Gmail 44.8%
Pandora Radio 43.3%
Instagram 39%
Amazon Mobile 33.4%
Apple Music* 31.5%
Yahoo Stocks 30.1%
Apple Maps 28.1%
Google Drive 26.8%
Twitter 25.2%
Source information for logged in users only.
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