Mobile audience reach of leading smartphone apps in the United States as of April 2015

This statistic provides information on the most popular U.S. smartphone apps in April 2015, ranked by mobile audience reach. That month, the Google Maps app was accessed by 46.7 percent of mobile audiences. The Facebook mobile app was ranked first with a 71.1 percent reach.


Mobile apps are one of the most popular features on smartphones. According to a recent survey of smartphone users in the United States, the most popular types of smartphone apps which are used on a daily basis reside in the social and communication category, followed by gaming and entertainment apps. Word-of-mouth recommendation is a very strong factor when deciding on what applications to download. Current data on the average active app usage in the United States reveals that U.S. smartphone users actively use 26.7 mobile apps every month. The average monthly time spent on mobile apps by smartphone users in the United States amounts to 2,248 minutes every month.

Entertainment apps are one of the fastest-growing app categories in terms of user engagement. As of the fourth quarter of 2014, U.S. smartphone users spent an average of 800 minutes on entertainment apps per month. The most popular types of entertainment apps are gaming apps with a monthly user engagement rate of 602 minutes, followed by music and sports apps respectively.

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 Share of mobile audience reached
Facebook 71.1%
YouTube 57%
Google Search 51.8%
Facebook Messenger 51.8%
Google Play 51.1%
Google Maps 46.7%
Gmail 43.3%
Pandora Radio 42.9%
Instagram 35.9%
iTunes Radio/iCloud 26.4%
Apple Maps 26.2%
Twitter 25.5%
Amazon Mobile 25%
Pinterest 21.3%
Snapchat 20.5%
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