Mobile audience reach of leading smartphone apps in the United States as of October 2015

This statistic provides information on the most popular U.S. smartphone apps in October 2015, ranked by mobile audience reach. That month, the Google Maps app was accessed by 49.6 percent of mobile audiences. The Facebook mobile app was ranked first with a 77.3 percent reach.


Mobile apps are one of the most popular features on smartphones. According to a recent survey of smartphone users in the United States, the most popular types of smartphone apps which are used on a daily basis reside in the social and communication category, followed by gaming and entertainment apps. Word-of-mouth recommendation is a very strong factor when deciding on what applications to download. Current data on the average active app usage in the United States reveals that U.S. smartphone users actively use 26.7 mobile apps every month. The average monthly time spent on mobile apps by smartphone users in the United States amounts to 2,248 minutes every month.

Entertainment apps are one of the fastest-growing app categories in terms of user engagement. As of the fourth quarter of 2014, U.S. smartphone users spent an average of 800 minutes on entertainment apps per month. The most popular types of entertainment apps are gaming apps with a monthly user engagement rate of 602 minutes, followed by music and sports apps respectively.

Show more
Download this statistic as XLS, PNG and PDF?
Basic Account
  • Access to basic statistics (approx. 7%)
  • Download as XLS, PNG and PDF
Premium Account
$49per month*
  • All the advantages of the Basic Account
  • Instant access to all statistics
  • Easy integration into your projects
 Share of mobile audience reached
Facebook 77.3%
YouTube 61.2%
Facebook Messenger 60%
Google Play 52.6%
Google Search 51.1%
Google Maps 49.6%
Gmail 44.5%
Pandora Radio 41.2%
Instagram 37.7%
Yahoo Stocks 31.7%
Apple Music* 30.6%
Apple Maps 28.3%
Amazon Mobile 27.2%
Twitter 25.3%
Google Drive 24.9%
Everything you need to know about...
Internet usage in the United States - Statista Dossier
  • Great time-saver
  • All relevant statistics included

Offer: Order your Premium Account now & and get this dossier for free.

Get free dossier
Complete Market report about...
Pandora - Statista Dossier
  • All the facts in one convenient package
  • Detailed information

Offer: Order your Premium Account now & and get this dossier for free.

Get free dossier
Easy compilation of market analyses
Navigation devices & usage - Statista Dossier
  • Complete market overview
  • Save time on your research

Special offer: Buy a Premium Account now and this Dossier is free.

Get free dossier
Everything you need to know about...
Mobile app usage - Statista Dossier
  • Great time-saver
  • All relevant statistics included

Offer: Order your Premium Account now & and get this dossier for free.

Get free dossier
Complete Market report about...
Google - Statista Dossier
  • All the facts in one convenient package
  • Detailed information

Offer: Order your Premium Account now & and get this dossier for free.

Get free dossier
Easy compilation of market analyses
Instagram - Statista Dossier
  • Complete market overview
  • Save time on your research

Special offer: Buy a Premium Account now and this Dossier is free.

Get free dossier
Everything you need to know about...
Mobile internet usage - Statista Dossier
  • Great time-saver
  • All relevant statistics included

Offer: Order your Premium Account now & and get this dossier for free.

Get free dossier
Recommended studies and dossiers
Internet - Statistics & Facts

Find the proper statistic fast and easy: