In 2022, the highest amount of spending on surveys for market research in the United States was online/mobile quantitative research, with 36 percent of respondents who stated this as their most financially committed endeavor. Social media monitoring accounted for only one percent of the total of market research spending in the United States.
Distribution of market research spending in the United States in 2022, by method of survey
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Other statistics that may interest you Market research in the U.S.
Market overview
8
- Premium Statistic Revenue of the market research industry worldwide 2008-2023
- Premium Statistic Distribution of global market research revenue by region 2022
- Premium Statistic Market research revenue in the U.S. 2009-2022 with 2023 forecast
- Premium Statistic Market research revenue in the U.S. by segment 2013-2018
- Premium Statistic Full-time U.S. employees of the leading market research companies 2005-2020
- Premium Statistic Market research companies leading client sectors in the U.S. 2022
- Premium Statistic Leading market research companies by U.S. research revenue in 2021
- Premium Statistic Number of full-time employees at the leading U.S. market research companies in 2020
U.S. market leaders
7
- Premium Statistic Market research revenue of Nielsen in the U.S. 2013-2021
- Premium Statistic Market research revenue of IQVIA in the U.S. 2013-2021
- Basic Statistic Market research revenue of Kantar in the U.S. 2013-2021
- Premium Statistic Information Resources Inc. market research revenue in the U.S. 2013-2021
- Premium Statistic Ipsos's market research revenue U.S. 2013-2021
- Premium Statistic GfK's market research revenue U.S. 2013-2021
- Premium Statistic Westat's market research revenue U.S. 2013-2021
Market research methods
4
- Premium Statistic Market research spend in the U.S. by research project type 2022
- Premium Statistic Market research spend in the U.S. by method of survey 2022
- Premium Statistic Market research spend in the U.S. by research method 2022
- Premium Statistic Market research spend in the U.S. by research design 2022
Further related statistics
15
- Number of employees of GfK Group worldwide 2005-2016
- Distribution of global market research spend by research method 2022
- Distribution of market research spend in Canada by method of survey 2022
- Distribution of global market research spend by project type 2022
- Earnings before interest and tax of GfK Group worldwide 2007-2016
- Income of GfK Group worldwide 2007-2016
- Total assets of GfK Group worldwide 2009-2016
- Leading client sectors for North American market research firms 2019
- Market research spend by financial services companies U.S. 2013-2019
- Revenue of market research in the U.S., 2008-2013
- Turnover of advertising and market research sector in Croatia 2013-2022
- Turnover of advertising and market research sector in the UK 2009-2018
- Countries with the largest market research revenue worldwide 2022
- Turnover of advertising and market research sector in Norway 2013-2022
- Turnover of advertising and market research sector in Cyprus 2013-2022
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Statistics
- Number of employees of GfK Group worldwide 2005-2016
- Distribution of global market research spend by research method 2022
- Distribution of market research spend in Canada by method of survey 2022
- Distribution of global market research spend by project type 2022
- Earnings before interest and tax of GfK Group worldwide 2007-2016
- Income of GfK Group worldwide 2007-2016
- Total assets of GfK Group worldwide 2009-2016
- Leading client sectors for North American market research firms 2019
- Market research spend by financial services companies U.S. 2013-2019
- Revenue of market research in the U.S., 2008-2013
- Turnover of advertising and market research sector in Croatia 2013-2022
- Turnover of advertising and market research sector in the UK 2009-2018
- Countries with the largest market research revenue worldwide 2022
- Turnover of advertising and market research sector in Norway 2013-2022
- Turnover of advertising and market research sector in Cyprus 2013-2022
ESOMAR. (September 8, 2023). Distribution of market research spending in the United States in 2022, by method of survey [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/492156/market-research-revnue-survey-method-usa/
ESOMAR. "Distribution of market research spending in the United States in 2022, by method of survey." Chart. September 8, 2023. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/492156/market-research-revnue-survey-method-usa/
ESOMAR. (2023). Distribution of market research spending in the United States in 2022, by method of survey. Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/492156/market-research-revnue-survey-method-usa/
ESOMAR. "Distribution of Market Research Spending in The United States in 2022, by Method of Survey." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/492156/market-research-revnue-survey-method-usa/
ESOMAR, Distribution of market research spending in the United States in 2022, by method of survey Statista, https://www.statista.com/statistics/492156/market-research-revnue-survey-method-usa/ (last visited May 04, 2024)
Distribution of market research spending in the United States in 2022, by method of survey [Graph], ESOMAR, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/492156/market-research-revnue-survey-method-usa/