Digital ad spend of the U.S. automotive industry from 2011 to 2023

It was calculated that in 2020, the automotive industry in the United States spent 12.42 billion U.S. dollars on digital advertising in the country. After a dip in 2020, caused by the coronavirus pandemic, the sector is expected to bounce back to the levels larger than recorded in 2019.

Automotive industry advertising in the U.S. – additional information

Thanks to traditional mediums such as TV, print and billboard advertising, car dealers in the U.S. were once small town celebrities. However the digital age has changed the face of automotive advertising in the recent past. The average advertising spending of car dealers in the U.S. was documented in 2020 and broken down by medium. Internet was considered the most valuable medium to invest in, as an average care dealership spent 273 thousand U.S. dollars on internet advertising that year. Second to internet was TV advertising with an average car dealership spending 70 thousand U.S. dollars.