U.S. Baby Food Market - Statistics & Facts

U.S. Baby Food Market - Statistics & Facts

Statistics and facts on the baby food market in the U.S.

The global baby food market is a very competitive industry and retail sales in this segment are projected to grow from 36.7 billion U.S. dollars in 2010 to about 55 billion U.S. dollars by 2015. The reason for this trend increase is a direct result of tapping into economies in emerging markets.


As the U.S. economy has slighty recovered after the economic downturn in 2009, Americans are more willing to have babies again. This trend may be reflected in increasing U.S. dollar sales of baby food which amounted to about 1.53 billion U.S. dollars in 2013. Key market players such as Abbott Nutrition and Mead Johnson Nutrition dominated the baby formula (ready-to-drink) market in the United States. Abbott Nutrition was the undisputed market leader, with sales amounting to 149.5 million U.S. dollars in 2013.

On the consumer side, a recent survey by Experian revealed that about 6 percent of U.S. households used baby / children food, cereals or juices in 2013. When it came to brand usage, most households indicated to have bought Gerber baby food among different stages.


Picture: istockphoto.com / tcort

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Language:   English
Page/s: 63
Released: March 2014
Document: Powerpoint (PPTX)