The global baby food market is a very competitive industry and retail sales in this segment are projected to grow from 36.7 billion U.S. dollars in 2010 to about 55 billion U.S. dollars by 2015. The reason for this trend increase is a direct result of tapping into economies in emerging markets.
Key market players like Nestlé HealthCare Nutrition and the Beech-Nut Corporation dominated the baby food industry in the United States. Nestlé was the undisputed market leader, with sales of 662.4 million U.S. dollars in 2011. Prepared baby food was the largest category in this segment, generating sales of about 4.32 billion U.S. dollars in 2010. On the consumer side, "Millenials" spent the highest amount for baby food with 168 U.S. dollars per household in 2010. Photo: istockphoto.com / tcort

• • Overview worldwide
  • Overview North America
• • Retail facts and key market players
  • Consumption and consumer behavior