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Under Armour - Statistics & Facts

Under Armour, Inc. is an American sporting goods manufacturer that supplies athletic and casual apparel, as well as footwear. Although it was founded in 1996 and is therefore much younger than established athletic apparel market leaders Nike and Adidas, Under Armour generated the fourth highest sales of athletic apparel, accessories and footwear globally, making it one of the most valuable sports business brands in the world.

Under Armour started with a simple plan to make a superior T-shirt. A shirt that provided compression and took perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance. Under Armour is the originator of performance apparel - sportswear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. Over the years since, the company has grown and expanded significantly, generating a total of about four and a half billion U.S. dollars in global net revenue in 2020.

As of that year, Under Armour employed over sixteen and a half thousand employees and has, aside from its global headquarters in Baltimore, Maryland, offices and locations all over the world. Many of the company’s factory house stores were specifically located in United States. At roughly 2.7 billion U.S. dollars’ worth of net revenue in 2020, this is also where Under Armour generates the majority of its sales. The manufacturer’s most lucrative product category is its apparel segment, which represented approximately two-thirds of Under Armour’s total sales. Footwear, on the other hand, accounted for roughly a 20 percent share of the company’s net sales.

The success of Under Armour is attributed to its innovative use of fabric technologies, eco-friendly operations, and high brand recognition, from both professional athletes and local communities. Some of Under Armour’s most talked-about celebrity endorsements come from the NFL’s Tom Brady and Olympians Michael Phelps and Lindsey Vonn. The company’s logo has become a permanent fixture of many professional sporting events, from football and boxing matches to snowboarding and gymnastics competitions. Additionally, Under Armour provides equipment for many collegiate sporting events, most notably for the University of Maryland, the alma mater of founder Kevin Plank. The sportswear company invested about 550 million U.S. dollars in marketing activities in 2020.

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Under Armour

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Under Armour - Statistics & Facts

Under Armour, Inc. is an American sporting goods manufacturer that supplies athletic and casual apparel, as well as footwear. Although it was founded in 1996 and is therefore much younger than established athletic apparel market leaders Nike and Adidas, Under Armour generated the fourth highest sales of athletic apparel, accessories and footwear globally, making it one of the most valuable sports business brands in the world.

Under Armour started with a simple plan to make a superior T-shirt. A shirt that provided compression and took perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance. Under Armour is the originator of performance apparel - sportswear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. Over the years since, the company has grown and expanded significantly, generating a total of about four and a half billion U.S. dollars in global net revenue in 2020.

As of that year, Under Armour employed over sixteen and a half thousand employees and has, aside from its global headquarters in Baltimore, Maryland, offices and locations all over the world. Many of the company’s factory house stores were specifically located in United States. At roughly 2.7 billion U.S. dollars’ worth of net revenue in 2020, this is also where Under Armour generates the majority of its sales. The manufacturer’s most lucrative product category is its apparel segment, which represented approximately two-thirds of Under Armour’s total sales. Footwear, on the other hand, accounted for roughly a 20 percent share of the company’s net sales.

The success of Under Armour is attributed to its innovative use of fabric technologies, eco-friendly operations, and high brand recognition, from both professional athletes and local communities. Some of Under Armour’s most talked-about celebrity endorsements come from the NFL’s Tom Brady and Olympians Michael Phelps and Lindsey Vonn. The company’s logo has become a permanent fixture of many professional sporting events, from football and boxing matches to snowboarding and gymnastics competitions. Additionally, Under Armour provides equipment for many collegiate sporting events, most notably for the University of Maryland, the alma mater of founder Kevin Plank. The sportswear company invested about 550 million U.S. dollars in marketing activities in 2020.

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