Twitter - Statistics & Facts
Statistics and facts about Twitter
Twitter is an online social networking service that enables users to send short 140-character messages called tweets. According to recent social media industry figures, Twitter currently ranks as one of the leading social networks worldwide based on active users. As of the fourth quarter of 2014, Twitter had 288 million monthly active users. Registered users can read and post tweets as well as follow other users via update feed. As of March 2015, Katy Perry was the most-followed celebrity on Twitter with more than 66.85 million followers.
In 2014, the company’s revenue amounted to 1.4 billion U.S. dollars with a net loss of 577.9 million U.S. dollars. The majority of company revenues are generated via advertising. The company went public in November 2013 and is ranked as one of the largest U.S. internet companies with a market capitalization of approximately 30.55 billion U.S. dollars as of February 2015.
Current statistics on Twitter users show that both North America and Asia Pacific each account for almost 30 percent of Twitter users, with experts projecting Asia Pacific’s share of Twitter users to grow to 40.1 percent by 2018. Despite the strong potential in the region, Twitter is banned in the area’s largest online market China. Local microblogging services such as Sina Weibo or WeChat provide alternatives to Twitter.
Recent studies place Twitter amongst the social media apps with the highest daily engagement rate amongst Android users in the United States as 21 percent of users accessed the mobile social app on a daily basis. As of November 2013, 80 percent of Twitter users in the United Kingdom accessed the social network via mobile. In the United States over 30 million users access Twitter via smartphone with projections for 56.5 million U.S. smartphone Twitter users in 2018.
Recent social media data also proves that Twitter usage is becoming increasingly prominent during events. Live-tweeting cultural happenings such as sporting events or television airings has become a popular way for consumers to engage online with others while sharing their thoughts on current experiences. According to U.S. Millennials’, live-tweeting events makes them more fun and 67 percent would also follow hash tags related to events. According to industry measurements, TV series such as AMC’s The Walking Dead or Breaking Bad are currently ranked amongst the most popular television series online, based on their Twitter online buzz per episode.
|Company Overview of Twitter||Values||Statistic|
|Twitter's worldwide revenue||$2.22bn||Details →|
|Projected global Twitter advertising revenue in 2017||$3.98bn||Details →|
|Twitter's U.S. advertising revenue||$750.5m||Details →|
|Annual net loss of Twitter||$-521m||Details →|
|Twitter's User Demographics||Values||Statistic|
|Number of unique U.S. visitors to Twitter||87.89m||Details →|
|Number of smartphone Twitter users in the U.S.||37.3m||Details →|
|Twitter penetration rate among U.S. population||16.4%||Details →|
|Vine.com's share of upstream Twitter traffic||3.57%||Details →|
|@katyperry's number of followers||80.01m||Details →|
|@barackobama's number of followers||67.85m||Details →|
- Twitter accounts with the most followers worldwide 2016Twitter accounts with the most followers worldwide 2016
Twitter accounts with the most followers worldwide as of January 2016 (in millions)
- Twitter: number of monthly active U.S. users 2010-2015Twitter: number of monthly active U.S. users 2010-2015
Number of monthly active Twitter users in the United States from 1st quarter 2010 to 4th quarter 2015 (in millions)
- Twitter: number of monthly active international users 2010-2015Twitter: number of monthly active international users 2010-2015
Number of monthly active international Twitter users from 2nd quarter 2010 to 4th quarter 2015 (in millions)
- World Cup 2014: most-tweeted football matchesWorld Cup 2014: most-tweeted football matches
Most-tweeted football matches during the FIFA World Cup 2014, ranked by number of tweets (in millions)
- Twitter: total number of data removal requests as of 2H 2015Twitter: total number of data removal requests as of 2H 2015
Number of data removal requests issued to Twitter from January 2012 to June 2015
- Leading Twitter ad formats in the U.S. 2013-2014+Leading Twitter ad formats in the U.S. 2013-2014
Leading Twitter ad formats in the United States in 2013 and 2014
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