Twitter - Statistics & Facts

Twitter - Statistics & Facts

Statistics and facts about Twitter

Twitter is an online social networking service that enables users to send short 140-character messages called tweets. According to recent social media industry figures, Twitter currently ranks as one of the leading social networks worldwide based on active users. As of the fourth quarter of 2014, Twitter had 288 million monthly active users. Registered users can read and post tweets as well as follow other users via update feed. As of March 2015, Katy Perry was the most-followed celebrity on Twitter with more than 66.85 million followers.

In 2014, the company’s revenue amounted to 1.4 billion U.S. dollars with a net loss of 577.9 million U.S. dollars. The majority of company revenues are generated via advertising. The company went public in November 2013 and is ranked as one of the largest U.S. internet companies with a market capitalization of approximately 30.55 billion U.S. dollars as of February 2015.

Current statistics on Twitter users show that both North America and Asia Pacific each account for almost 30 percent of Twitter users, with experts projecting Asia Pacific’s share of Twitter users to grow to 40.1 percent by 2018. Despite the strong potential in the region, Twitter is banned in the area’s largest online market China. Local microblogging services such as Sina Weibo or WeChat provide alternatives to Twitter.

Recent studies place Twitter amongst the social media apps with the highest daily engagement rate amongst Android users in the United States as 21 percent of users accessed the mobile social app on a daily basis. As of November 2013, 80 percent of Twitter users in the United Kingdom accessed the social network via mobile. In the United States over 30 million users access Twitter via smartphone with projections for 56.5 million U.S. smartphone Twitter users in 2018.

Recent social media data also proves that Twitter usage is becoming increasingly prominent during events. Live-tweeting cultural happenings such as sporting events or television airings has become a popular way for consumers to engage online with others while sharing their thoughts on current experiences. According to U.S. Millennials’, live-tweeting events makes them more fun and 67 percent would also follow hash tags related to events. According to industry measurements, TV series such as AMC’s The Walking Dead or Breaking Bad are currently ranked amongst the most popular television series online, based on their Twitter online buzz per episode.


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