Free Apps Do Have a Price: Your User Data

It has been reported many times that Android users are less likely to pay for apps than iOS users are. What many users don't realize, however, is the fact that free apps might come with a price as well. You may save a dollar or two downloading a free app, but in many cases what you save in money is what you lose in privacy.

According to Juniper Networks, who analyzed 1.6 million apps in the Google Play Store between March 2011 and May 2013, free apps are much more likely than paid apps to access personal information such as user location, address books or general account info. In May 2013, almost a third of free apps required permission to access user location, while only 8 percent of paid apps did so.
However nice it may be to get all those great apps for free, it is important for consumers to be aware of the fact that they might give up a whole lot of personal information in exchange for the money they're apparently saving.

Description

This chart compares free and paid apps in Google's Play Store regarding the extent to which they can access user data.

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Distribution of free and paid apps in the Apple App Store and Google Play as of October 2026
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Share of free and paid Android apps in the Google Play Store from June 2019 to October 2026
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Consumer cost for mobile health apps in the U.S. as of 2015
Share of mobile iOS apps that have reported collecting privacy data from users worldwide as of September 2026
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Paid app price distribution in the Google Play Store as of October 2026
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Leading monetization method of highest-ranking mobile apps in the Google Play Store worldwide as of February 2022, by category

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