Harley-Davidson

Where Harley-Davidson Exports its Bikes

President Trump’s protectionist trading policy seems to be backfiring on the U.S. economy. By imposing tariffs on the European steel and aluminum industry, the president provoked counter tariffs on Harley-Davidson motorcycles. With Europe its most important export market, the Wisconsin company announced that it will move parts of its production overseas. Even though Trump is trying to strengthen local manufacturing, according to Harley-Davidson, this “represents the only sustainable option to make its motorcycles accessible to customers in the EU and maintain a viable business in Europe.” With the small Middle Eastern and African market right next to Harley’s European future offshoot, it is conceivable that this region could also be supplied through the company’s overseas production channel as the market is easily reachable via the European mainland.

Description

The chart shows the motorcycles sold by Harley-Davidson per region in 2017

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Harley-Davidson's worldwide motorcycle retail sales between FY 2017 and FY 2025, by country or region (in units)
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Estimated U.S. motorcycle sales in 2019, by type (in units)
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Regional breakdown of Harley-Davidson's motorcycle revenue in FY 2021
Harley-Davidson's worldwide revenue for the financial years 2020 to 2025 (in billion U.S. dollars)
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Number of motorcycle exports from Japan in 2024, by region (in 1,000s)
Distribution of motorcycle exports from Brazil in 2020, by country of destination

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