U.S. motorcycle sales by type
Of the 487,000 motorcycles sold in 2016, around 336,000 were on-highway motorcycles. On-highway motorcycles include sport bikes and cruiser-type motorcycles.
Over the past decade, a preference for bigger motorcycles has been observed in the United States. A major representative of these bigger motorcycles is the American manufacturer Harley-Davidson. Founded 110 years ago by William S. Harley, as well as Arthur, Walter and William A. Davidson, the Wisconsin company has established itself as one of the key brands on the global motorcycle market. The company is one of the biggest motorcycle manufacturers not only in the United States, but also in overseas markets: In 2012, more than 43,000 Harley-Davidson motorcycles were sold in Europe. The company’s revenue from worldwide motorcycle sales reached almost 5.3 billion U.S. dollars in 2013. That year, H-D raked in close to 59 million U.S. dollars in licensing royalties alone.
Indian Motorcycles, which was acquired by Polaris Industries in 2011, Yamaha and Honda are counted among Harley-Davidson’s closest rivals. These manufacturers produce many different motorcycle models, including sports bikes, touring motorcycles and street motorcycles.