U.S. motorcycle sales by type 2019

Just over 100,000 off-highway motorcycles were sold to customers in the United States in 2019. Of the 468,000 motorcycles sold in 2019, around 300,800 were on-highway motorcycles.

U.S. motorcycle sales by type

Harley-Davidson has been experiencing dwindling sales over the past years. Founded 110 years ago by William S. Harley, as well as Arthur, Walter and William A. Davidson, the Wisconsin company has established itself as one of the key brands on the global motorcycle market. The company is one of the biggest motorcycle manufacturers not only in the United States, but also in overseas markets: In 2019, more than 29,500 Harley-Davidson motorcycles were sold in the Asia-Pacific region. The company’s revenue from worldwide motorcycle sales came to around 5.36 billion U.S. dollars in 2019.

Indian Motorcycles, which was acquired by Polaris Industries in 2011, Yamaha and Honda are counted among Harley-Davidson’s closest rivals. These manufacturers produce many different motorcycle models, including sports bikes, touring motorcycles and street motorcycles.

Estimated U.S. motorcycle sales in 2019, by type (in units)

Characteristic	Number of motorcycles sold
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Release date

January 2020

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Region

United States

Survey time period

2019

Supplementary notes

These figures refer to the Motorcycle Industry Council's Retail Sales Reporting Program, and includes actual sales reported by the participating companies. These companies include the major manufacturers active in the United States.

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