22k
3.6k

Harley-Davidson - motorcycle sales by region 2017/2018

Harley-Davidson's worldwide motorcycle retail sales in FY 2017 and FY 2018, by country or region (in units)

Harley-Davidson - motorcycle sales by region 2017/2018 Worldwide retail sales of Harley-Davidson motorcycles declined by 6.1 percent between 2017 and 2018. Globally, H-D shipped some 228,000 ‘hogs’ in 2018.
Sales are falling in key markets 

  The slump was most severe in traditional Asian markets such as Japan, South Korea, Australia, and New Zealand, where retail sales dropped by almost 14 percent. Things were equally bad in the U.S., where retail sales were down 10.2 percent. Disappointing shipments in key markets are beginning to affect Harley-Davidson’s revenue figures.

The times they are a-changing

  HD must feel the need to change in order to reach new target groups. The motorcycle maker responded to waning demand by adding a new line to its product mix. The LiveWire, Harley-Davidson’s first electric bike was revealed at CES Las Vegas. However, it remains to be seen if an electric motorcycle will appeal to a younger customer base that will eventually replace the aging boomer generation, especially when it comes with a hefty price tag of almost 30,000 U.S. dollars.
Show more

Harley-Davidson's worldwide motorcycle retail sales in FY 2017 and FY 2018, by country or region (in units)

Loading statistic...
Worldwide retail salesU.S.CanadaEurope, Middle East, Africa (EMEA)Asia-PacificLatin America
2017242,788147,97210,08144,93530,3489,452
2018228,051132,8689,69046,60228,72410,167
Worldwide retail salesU.S.CanadaEurope, Middle East, Africa (EMEA)Asia-PacificLatin America
2017242,788147,97210,08144,93530,3489,452
2018228,051132,8689,69046,60228,72410,167

© Statista 2019

About this statistic

Show source

Download Settings Share
Download started
Please be patient - this may take a moment
Worldwide retail sales of Harley-Davidson motorcycles declined by 6.1 percent between 2017 and 2018. Globally, H-D shipped some 228,000 ‘hogs’ in 2018.
Sales are falling in key markets 

  The slump was most severe in traditional Asian markets such as Japan, South Korea, Australia, and New Zealand, where retail sales dropped by almost 14 percent. Things were equally bad in the U.S., where retail sales were down 10.2 percent. Disappointing shipments in key markets are beginning to affect Harley-Davidson’s revenue figures.

The times they are a-changing

  HD must feel the need to change in order to reach new target groups. The motorcycle maker responded to waning demand by adding a new line to its product mix. The LiveWire, Harley-Davidson’s first electric bike was revealed at CES Las Vegas. However, it remains to be seen if an electric motorcycle will appeal to a younger customer base that will eventually replace the aging boomer generation, especially when it comes with a hefty price tag of almost 30,000 U.S. dollars.
Show more

Other statistics on the topic

Motorcycle Industry in the U.S.
U.S. motorcycle registrations by state 2017

U.S. motorcycle registrations by state 2017

Honda worldwide motorcycle sales 2011 to 2019

Honda worldwide motorcycle sales 2011 to 2019

United States - sales of all-terrain vehicles Q1 2014-2017

United States - sales of all-terrain vehicles Q1 2014-2017

Registered private and commercial motor vehicles - U.S. by state 2017

Registered private and commercial motor vehicles - U.S. by state 2017

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Motorcycles in the U.S.
Motorcycles in the U.S.

All Information
in one Presentation

Motorcycles in the U.S.
  • 51 page/s
  • English
  • pptx
  • Detailed references

Everything On "Motorcycles in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Go to dossier
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Motorcycles in the U.S."
  • U.S. motorcycle industry
  • Key North American manufacturers
The most important statistics
  • Key European manufacturers
  • Key Asian manufacturers
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
Topics
Studies
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

Menu