Streaming

Netflix is Responsible for 15% of Global Internet Traffic

A new report by Sandvine has revealed the web applications responsible for the world's most downstream internet traffic. Underlining the popularity of streaming services, Netflix accounts for the most megabytes with 14.9 percent.

YouTube isn't too far behind with 11.4 percent. Further back but still with a significant share, Disney+ is responsible for 4.5 percent. Adding to video streaming's contribution, Amazon Prime Video has a share of 2.8 percent.

Social media and gaming are the other standout categories, with TikTok, Facebook, Playstation and Xbox creating large amounts of global downstream traffic in 2022.

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This chart shows a distribution of worldwide downstream traffic, by web application in 2022.

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Netflix's quarterly revenue 2013-2026
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Netflix's household take-up in the United Kingdom (UK) Q1 2014-Q1 2026
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Share of mobile internet traffic in global regions 2026

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