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Share of global mobile website traffic 2015-2019
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Share of global mobile website traffic 2015-2019
Percentage of mobile device website traffic worldwide from 1st quarter 2015 to 2nd quarter 2019
by J. Clement,
last edited
Sep 9, 2019
Mobile accounts for approximately half of web traffic worldwide. In the second quarter of 2019, mobile devices (excluding tablets) generated 48.91 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017.
Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 40 percent of online traffic in the United States.
Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.
Percentage of mobile device website traffic worldwide from 1st quarter 2015 to 2nd quarter 2019
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by J. Clement,
last edited
Sep 9, 2019
Mobile accounts for approximately half of web traffic worldwide. In the second quarter of 2019, mobile devices (excluding tablets) generated 48.91 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017.
Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 40 percent of online traffic in the United States.
Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.
- Show sources information
- Show publisher information
- Release date
- September 2019
- Region
- Worldwide
- Survey time period
- Q1 2015 to Q2 2019
- Special properties
- excluding desktop and tablet devices
Source
- Show sources information
- Show publisher information
- Release date
- September 2019
More information
- Region
- Worldwide
- Survey time period
- Q1 2015 to Q2 2019
- Special properties
- excluding desktop and tablet devices
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Statistics on "Mobile internet usage worldwide"
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- Mobile broadband internet subscription rate in 2018, by regionMobile broadband internet subscription rate 2018, by region
- Percentage of all global web pages served to mobile phones from 2009 to 2018Share of mobile phone website traffic worldwide 2018
- Leading countries with the most mobile broadband subscriptions per 100 inhabitants in 2017Mobile broadband subscriptions per 100 inhabitants in 2017, by country
- Global mobile data traffic from 2017 to 2022 (in exabytes per month)Global mobile data traffic 2017-2022
- Global mobile data traffic from 2017 to 2022, by region (in exabytes per month)Mobile data traffic worldwide 2017-2022, by region
- Global mobile data traffic CAGR from 2017 to 2022, by regionGlobal mobile data traffic CAGR 2017-2022, by region
- Mobile internet traffic as percentage of total web traffic as of March 2019, by countryShare of mobile internet traffic in selected countries 2019
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The most important statistics
- Mobile app consumer spending worldwide from 2018 to 2023, by store (in billion U.S. dollars)Annual global mobile app consumer spending 2018-2023, by store
- Mobile app downloads worldwide from 2018 to 2023, by store (in billions)Annual global mobile app downloads 2018-2023, by store
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The most important statistics
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- Active mobile social media penetration in European countries in January 2018Active mobile social media penetration in European countries 2018
- Active mobile social media penetration in Middle East and North African countries in January 2017Active mobile social media penetration in MENA countries 2017
- Active mobile social media penetration in selected Asia-Pacific countries as of January 2019Active mobile social media penetration in selected Asia-Pacific countries 2019
- Most popular social networks worldwide as of July 2019, ranked by number of active users (in millions)Global social networks ranked by number of users 2019
- Most popular global mobile messenger apps as of July 2019, based on number of monthly active users (in millions)Most popular global mobile messaging apps 2019
- Leading social networking apps in the Apple App Store worldwide in June 2019, by number of downloads (in millions)Leading iPhone social networking apps worldwide 2019, by downloads
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The most important statistics
- Leading entertainment apps in the Apple App Store worldwide in June 2019, by number of downloadsLeading iPhone entertainment apps worldwide 2019, by downloads
- Leading entertainment apps in the Apple App Store worldwide in June 2019, by revenue (in million U.S. dollars)Leading iPhone entertainment apps worldwide 2019, by revenue
- Leading music and audio apps in the Google Play Store worldwide in June 2019, by number of downloads (in millions)Leading Android music apps worldwide 2019, by downloads
- Leading music and audio apps in the Google Play Store worldwide in March 2019, by revenue (in U.S. dollars)Leading Android music apps worldwide 2019, by revenue
- Global mobile video traffic from 2017 to 2022 (in petabytes per month)Global mobile video traffic 2017-2022
- Devices used to watch online video worldwide as of August 2018Devices used to watch online video worldwide 2018
- Devices used to watch online video worldwide as of August 2018, by age groupDevices used to watch online video worldwide 2018, by age group
- Mobile share of global digital video plays from 3rd quarter 2013 to 2nd quarter 2018Worldwide mobile video play share 2013-2018
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- Most popular payment methods for everyday transactions according to internet users worldwide as of June 2018Distribution of consumer transactions worldwide 2018, by payment channel
- Share of internet users worldwide who used a mobile payment service in the last month as of 4th quarter 2018, by regionGlobal mobile payment usage penetration 2018, by region
- Mobile share of retail e-commerce sales transactions in selected countries as of 2nd quarter 2018M-commerce share of e-retail sales 2018, by country
- Distribution of global e-commerce sessions revenue as of June 2018, by source and mediumShare of e-commerce session revenue worldwide 2018, by source and medium
- Distribution of retail website visits and orders worldwide as of 1st quarter 2019, by deviceGlobal online retail website visits and orders 2019, by device
- Retail website visit duration worldwide as of 1st quarter 2019, by device (in minutes)Global online retail website visits duration 2015-2019, by device
- Average value of global online shopping orders as of 1st quarter 2019, by device (in U.S. dollars)Global online shopping order value 2019, by device
- Average value of global online shopping orders as of 1st quarter 2019, by platform (in U.S. dollars)Global online shopping order value 2019, by platform
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- Mobile-only visitors to leading U.S. websites 2016
- Mobile internet applications: share of aggregate traffic in North America 2016
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- Number of websites visited by U.S. users via selected devices 2016, by age group
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Studies
- Mobile internet usage in the European Union (EU)
- Internet usage in Italy
- Internet usage in the United Kingdom (UK)
- Internet usage in Russia
- Cisco Visual Networking Index: Global Mobile 2019
- Reach and website traffic in the United Kingdom (UK)
- Internet usage in Central and Eastern Europe
- Mobil surfhastighet i Sverige 2016
- Cisco Visual Networking Index 2018
- Cisco Visual Networking Index: Global Mobile 2017
- Internet usage the Middle East and North Africa
- Mediernes udvikling i Danmark 2018 - Internettrafik
- UK Digital Market Overview September 2014
- Industry Benchmarks – US Quarterly Index: Q4 2018
- Internet usage worldwide
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