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Share of global mobile website traffic 2015-2019
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Share of global mobile website traffic 2015-2019
Percentage of mobile device website traffic worldwide from 1st quarter 2015 to 1st quarter 2019
by J. Clement,
last edited
Aug 9, 2019
Mobile accounts for approximately half of web traffic worldwide. In the first quarter of 2019, mobile devices (excluding tablets) generated 48.71 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017.
Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 40 percent of online traffic in the United States.
Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.
Percentage of mobile device website traffic worldwide from 1st quarter 2015 to 1st quarter 2019
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by J. Clement,
last edited
Aug 9, 2019
Mobile accounts for approximately half of web traffic worldwide. In the first quarter of 2019, mobile devices (excluding tablets) generated 48.71 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017.
Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 40 percent of online traffic in the United States.
Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.
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- Release date
- April 2019
- Region
- Worldwide
- Survey time period
- Q1 2015 to Q1 2019
- Special properties
- excluding desktop and tablet devices
Source
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- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- April 2019
More information
- Region
- Worldwide
- Survey time period
- Q1 2015 to Q1 2019
- Special properties
- excluding desktop and tablet devices
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Statistics on "Mobile internet usage worldwide"
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- Percentage of all global web pages served to mobile phones from 2009 to 2018Share of mobile phone website traffic worldwide 2018
- Leading countries with the most mobile broadband subscriptions per 100 inhabitants in 2017Mobile broadband subscriptions per 100 inhabitants in 2017, by country
- Global mobile data traffic from 2017 to 2022 (in exabytes per month)Global mobile data traffic 2017-2022
- Global mobile data traffic from 2017 to 2022, by region (in exabytes per month)Mobile data traffic worldwide 2017-2022, by region
- Global mobile data traffic CAGR from 2017 to 2022, by regionGlobal mobile data traffic CAGR 2017-2022, by region
- Mobile internet traffic as percentage of total web traffic as of March 2019, by countryShare of mobile internet traffic in selected countries 2019
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- Mobile app consumer spending worldwide from 2018 to 2023, by store (in billion U.S. dollars)Annual global mobile app consumer spending 2018-2023, by store
- Mobile app downloads worldwide from 2018 to 2023, by store (in billions)Annual global mobile app downloads 2018-2023, by store
- Number of apps available in leading app stores as of 2nd quarter 2019Number of apps available in leading app stores 2019
- Mobile app verticals with the highest install and user base growth in 2018 (Growth Index score)Fastest growing mobile app categories 2018
- Average three month user retention and churn rate of mobile apps worldwide as of 2nd half 2018Global mobile app three month user retention and churn 2018
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The most important statistics
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- Active mobile social media penetration in European countries in January 2018Active mobile social media penetration in European countries 2018
- Active mobile social media penetration in Middle East and North African countries in January 2017Active mobile social media penetration in MENA countries 2017
- Active mobile social media penetration in selected Asia-Pacific countries as of January 2019Active mobile social media penetration in selected Asia-Pacific countries 2019
- Most popular social networks worldwide as of July 2019, ranked by number of active users (in millions)Global social networks ranked by number of users 2019
- Most popular global mobile messenger apps as of July 2019, based on number of monthly active users (in millions)Most popular global mobile messenger apps 2019
- Leading social networking apps in the Apple App Store worldwide in June 2019, by number of downloads (in millions)Leading iPhone social networking apps worldwide 2019, by downloads
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The most important statistics
- Leading entertainment apps in the Apple App Store worldwide in June 2019, by number of downloadsLeading iPhone entertainment apps worldwide 2019, by downloads
- Leading entertainment apps in the Apple App Store worldwide in June 2019, by revenue (in million U.S. dollars)Leading iPhone entertainment apps worldwide 2019, by revenue
- Leading music and audio apps in the Google Play Store worldwide in June 2019, by number of downloads (in millions)Leading Android music apps worldwide 2019, by downloads
- Leading music and audio apps in the Google Play Store worldwide in March 2019, by revenue (in U.S. dollars)Leading Android music apps worldwide 2019, by revenue
- Global mobile video traffic from 2017 to 2022 (in petabytes per month)Global mobile video traffic 2017-2022
- Devices used to watch online video worldwide as of August 2018Devices used to watch online video worldwide 2018
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- Mobile share of global digital video plays from 3rd quarter 2013 to 2nd quarter 2018Worldwide mobile video play share 2013-2018
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- Share of internet users worldwide who used a mobile payment service in the last month as of 4th quarter 2018, by regionGlobal mobile payment usage penetration 2018, by region
- Mobile share of retail e-commerce sales transactions in selected countries as of 2nd quarter 2018M-commerce share of e-retail sales 2018, by country
- Distribution of global e-commerce sessions revenue as of June 2018, by source and mediumShare of e-commerce session revenue worldwide 2018, by source and medium
- Distribution of retail website visits and orders worldwide as of 1st quarter 2019, by deviceGlobal online retail website visits and orders 2019, by device
- Retail website visit duration worldwide as of 1st quarter 2019, by device (in minutes)Global online retail website visits duration 2015-2019, by device
- Average value of global online shopping orders as of 4th quarter 2018, by device (in U.S. dollars)Global online shopping order value 2018, by device
- Average value of global online shopping orders as of 4th quarter 2018, by platform (in U.S. dollars)Global online shopping order value 2018, by platform
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Studies
- Mobile internet usage in the European Union (EU)
- Internet usage in Russia
- Internet usage in Italy
- Internet usage in the United Kingdom (UK)
- Cisco Visual Networking Index: Global Mobile 2019
- Reach and website traffic in the United Kingdom (UK)
- Internet usage in Central and Eastern Europe
- Mobil surfhastighet i Sverige 2016
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Statistics on "Mobile internet usage worldwide"
- Global digital population as of July 2019 (in millions)
- Mobile broadband internet subscription rate in 2018, by region
- Percentage of all global web pages served to mobile phones from 2009 to 2018
- Leading countries with the most mobile broadband subscriptions per 100 inhabitants in 2017
- Global mobile data traffic from 2017 to 2022 (in exabytes per month)
- Global mobile data traffic from 2017 to 2022, by region (in exabytes per month)
- Global mobile data traffic CAGR from 2017 to 2022, by region
- Mobile internet traffic as percentage of total web traffic as of March 2019, by country
- Mobile internet traffic as percentage of total web traffic in February 2019, by region
- Percentage of mobile device website traffic worldwide from 1st quarter 2015 to 1st quarter 2019
- Countries with the fastest average mobile internet speeds as of April 2019 (in Mbps)
- Average mobile and fixed broadband download and upload speeds worldwide as of April 2019 (in Mbps)
- Daily time spent with the internet per capita worldwide from 2011 to 2021, by device (in minutes)
- Mobile app consumer spending worldwide from 2018 to 2023, by store (in billion U.S. dollars)
- Mobile app downloads worldwide from 2018 to 2023, by store (in billions)
- Number of apps available in leading app stores as of 2nd quarter 2019
- Mobile app verticals with the highest install and user base growth in 2018 (Growth Index score)
- Average three month user retention and churn rate of mobile apps worldwide as of 2nd half 2018
- Percentage of mobile apps that have been used only once from 2010 to 2019
- Mobile app store revenues for gaming and non-gaming apps worldwide during 1st half 2019 (in billion U.S. dollars)
- Leading Android apps in the Google Play Store worldwide in June 2019, by revenue (in million U.S. dollars)
- Leading Android apps in the Google Play Store worldwide in June 2019, by number of downloads (in millions)
- Leading iPhone apps in the Apple App Store worldwide in June 2019, by revenue (in million U.S. dollars)
- Leading iPhone apps in the Apple App Store worldwide in June 2019, by number of downloads (in millions)
- Leading iPad apps in the Apple App Store worldwide in June 2019, by revenue (in million U.S. dollars)
- Leading iPad apps in the Apple App Store worldwide in June 2018, by number of downloads (in millions)
- Average number of days since last active for in-app sessions worldwide from September 2017 to August 2018, by category
- Average duration of in-app engagement sessions from September 2017 to August 2018, by region (in minutes)
- Global mobile social network penetration rate as of January 2019, by region
- Active mobile social media penetration in American countries as of January 2019
- Active mobile social media penetration in European countries in January 2018
- Active mobile social media penetration in Middle East and North African countries in January 2017
- Active mobile social media penetration in selected Asia-Pacific countries as of January 2019
- Most popular social networks worldwide as of July 2019, ranked by number of active users (in millions)
- Most popular global mobile messenger apps as of July 2019, based on number of monthly active users (in millions)
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- Leading communication apps in the Google Play Store worldwide in June 2019, by revenue (in U.S. dollars)
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)
- Number of daily active Snapchat users from 1st quarter 2014 to 2nd quarter 2019 (in millions)
- Leading entertainment apps in the Apple App Store worldwide in June 2019, by number of downloads
- Leading entertainment apps in the Apple App Store worldwide in June 2019, by revenue (in million U.S. dollars)
- Leading music and audio apps in the Google Play Store worldwide in June 2019, by number of downloads (in millions)
- Leading music and audio apps in the Google Play Store worldwide in March 2019, by revenue (in U.S. dollars)
- Global mobile video traffic from 2017 to 2022 (in petabytes per month)
- Devices used to watch online video worldwide as of August 2018
- Devices used to watch online video worldwide as of August 2018, by age group
- Mobile share of global digital video plays from 3rd quarter 2013 to 2nd quarter 2018
- Number of mobile phone video viewers worldwide from 2016 to 2021 (in billions)
- Most popular payment methods for everyday transactions according to internet users worldwide as of June 2018
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