Apple Dominates Growing True Wireless Market

Apple’s new noise-cancelling earbuds, the Airpods Pro, have largely received raving reviews since their release on October 30. A month later, they look like they’re going to be on many people’s holiday wishlist, but even before the release of the Pro model Apple has been dominant in the market for true wireless earbuds.

According to Counterpoint Research, the Cupertino-based tech giant accounted for nearly half of the 33 million units of true wireless hearables sold worldwide in the third quarter of 2019. That puts Apple miles ahead of its closest competitors Xiaomi and Samsung, who accounted for 9 and 6 percent of worldwide sales, respectively.

According to the market researchers from Counterpoint, Apple’s market share used to be even bigger, but as more and more companies are entering the market, the iPhone maker is getting a smaller slice of a larger pie.